HOLMDEL, N.J., April 16, 2014 /PRNewswire/ -- Vonage
Holdings Corp. (NYSE: VG), a leading provider of communications
services connecting people through cloud-connected devices
worldwide, today announced the initial launch of service in
Brazil as part of its joint
venture with Datora Telecom.
Vonage is offering consumers in select markets in Brazil unlimited calling to landlines
throughout the country for a low flat monthly rate. Vonage
customers can also make calls to mobiles in Brazil at low, fixed per-minute rates,
regardless of the network or time of day, offering savings of up to
50% compared to leading providers.
"This launch marks an important step in the execution of our
international expansion strategy," said Marc Lefar, Vonage Chief Executive Officer.
"Building on our success in the U.S., we have now broadened our
reach to Brazil, one of the
largest and fastest growing markets in the world."
"In a market known for complex pricing and expensive calling to
landlines and mobile phones, Vonage is offering a straightforward,
high-value solution that makes it easier to stay connected to loved
ones no matter where they live," Lefar continued.
Vonage is focused on meeting consumer demand for phone service
that delivers transparent pricing and a positive customer service
experience. Leveraging its leading edge cloud-based VoIP platform
and supported with its award-winning customer care1,
Vonage is providing a simple, high quality calling solution.
Included with the core offering is a localized Vonage app that
allows customers to use their home calling plans to place calls
from their smartphones at no additional cost.
Vonage also offers very competitive international long distance
value. With Vonage, calls to the U.S. and other top destinations
are more than 80% lower than major competitors.
Brazil represents a substantial
market opportunity with 22 million of its 67 million households
already broadband connected. The government supports a pro-consumer
regulatory environment and is committed to expanding broadband
access in advance of the 2014 World Cup and 2016 Olympics. The
country is home to more than a million expats and has a vibrant
small business community.
As part of its planned phased rollout, Vonage will initially
market its services in Curitiba and Brasilia and will rapidly expand to additional
markets over the next several months. The Company will use
television, print and digital marketing that emphasizes the key
benefits of its service for Brazilians – simplicity, transparency
and mobility at competitive prices. Advertising will use the new
selling line – Nao existe longa distancia (there is no long
distance), which reinforces the elimination of both physical and
emotional distance for loved ones.
1.
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Vonage is a winner of
the 2014 Stevie® People's Choice Award for Favorite Customer
Service and the 2014 Silver Stevie® Award for Customer Service
Department of the Year, both in the Telecommunications
category.
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About Vonage
Vonage (NYSE: VG) is a leading provider of communications
services connecting individuals through cloud-connected devices
worldwide, with approximately 2.5 million subscriber lines. Vonage
provides a robust suite of feature-rich, affordable residential and
business communication solutions that offer flexibility,
portability and ease-of-use for both landline and mobile phones.
Vonage's residential service is sold on the web (www.vonage.com)
and through telesales and regional and national retailers, and
is available to consumers in the U.S. (www.vonage.com),
Canada (www.vonage.ca) and the
United Kingdom (www.vonage.co.uk)
and in Brazil (www.vonage.com.br).
Vonage's business service is sold through Vonage Business Solutions
(www.vonagebusiness.com) telesales and channel partners.
Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage® is a
registered trademark of Vonage Marketing LLC, owned by Vonage
America Inc.
To follow Vonage on Twitter, please visit
www.twitter.com/vonage. To become a fan on Facebook, go to
www.facebook.com/vonage. To subscribe on YouTube, visit
www.youtube.com/vonage.
(vg-f)
SOURCE Vonage Holdings Corp.