Canon Broadcast Lenses, Digital SLR Cameras & Lenses Are Top Choice among Imaging Professionals Covering the Soccer Tournamen...
25 July 2014 - 1:29AM
Business Wire
Canon Follows Up on Their Strong Showing at
February’s Big Game in New Jersey With Widespread Use by Imaging
Professionals at the Soccer Tournament in Brazil
Canon U.S.A., Inc., a leader in digital imaging solutions, is
proud to announce that Canon broadcast lenses were the most widely
used broadcast lenses covering the matches of the recent Soccer
Tournament in Brazil. Furthermore, the professional photographers
tasked with capturing the riveting goals, ravenous fans, colorful
scenery and nail-biting moments of the soccer matches utilized
Canon DSLR cameras and lenses more than any other brand*.
This outstanding show of support for Canon equipment in Brazil
follows Canon broadcast lenses being used extensively to broadcast
The Big Game in New Jersey on February 2, 2014, as well as being
the number one camera and lens choice for imaging professionals
shooting from the sidelines of the game between Denver and Seattle.
In support of professionals on the ground, the Canon Professional
Services (CPS) team was on location at each of these sporting
events, among countless others, to provide support to
photographers, broadcasters and all imaging professionals.
“Canon is honored to help broadcast companies and news services
bring the action of these high-profile sporting events to devoted
fans across the world. It is a testament to our products and
professional service and support that so many image makers at the
pinnacle of their profession rely on Canon,” said Yuichi Ishizuka,
president and COO, Canon U.S.A., Inc.
Throughout the soccer matches in Brazil, Canon broadcast field
lenses were utilized to deliver footage of the thrilling
tournament. Canon broadcast field lenses represented approximately
90 percent* share of all broadcast lenses used. Additionally, Canon
broadcast lenses were used extensively to deliver The Big Game to
more than 111 million television viewers.
A look to the sidelines in Brazil revealed a familiar sight to
many sporting event fans ─ Canon EOS Digital SLR cameras,
equipped with iconic white Canon telephoto EF lenses. Throughout
the tournament, approximately 70 percent* of imaging professionals
chose Canon DSLRs and lenses to capture and share the memorable
moments of these passionate and prideful soccer matches. Much like
The Big Game, in which 75 percent** of imaging professionals on the
sideline of that gridiron matchup chose Canon equipment.
At each of the 12 stadiums that hosted Soccer matches in Brazil,
CPS had teams of technical and professional representatives
providing imaging professionals with convenient access to product
support, equipment maintenance, and product loans.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions.
With approximately $36 billion in global revenue, its parent
company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents
granted in 2013† and is one of Fortune Magazine's World’s Most
Admired Companies in 2014. In 2013, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the
digital camera and printer categories for the tenth consecutive
year, and for camcorders for the past three years. Canon U.S.A. is
committed to the highest level of customer satisfaction and
loyalty, providing 100 percent U.S.-based consumer service and
support for all of the products it distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured
LEED® Gold certification, a recognition for the design,
construction, operations and maintenance of high-performance green
buildings. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company's RSS news feed by visiting
www.usa.canon.com/rss and follow us on Twitter @CanonUSA.
All referenced product names, and other marks, are trademarks of
their respective owners.
Availability, prices, and specifications of all products are
subject to change without notice. Actual prices are set by
individual dealers and may vary.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
*Based on Canon U.S.A, Inc, survey of data as of July 14,
2014
**Based on Canon U.S.A, Inc, survey of data, as of February 4,
2014
Editorial Contact:Robert
LuckettCanon U.S.A., Inc.631-330-5205rluckett@cusa.canon.comorLeigh
NofiCanon U.S.A., Inc.631-330-3783lnofi@cusa.canon.comorCanon
U.S.A. website:http://www.usa.canon.comorFor sales
information/customer support:1-800-OK-CANON
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