Research and Markets (http://www.researchandmarkets.com/research/zqhfkz/vertical_and) has announced the addition of the "Vertical & Horizontal Worlds of Mobile " report to their offering.

This report is a diversion from usual business practices in the sense it aims at unearthing scenarios which might not be envisioned by telecoms presently.

How, or in what way, you may think, does serendipity materialise in your business? You research and lay out the best possible strategies for your company, which often result in good bottom line margins, at times fail. But how do you go about achieving the unexpected?

That's by developing skills to plan serendipity. That's what this report would help you achieve.

Each of these verticals holds tremendous scope of revenues for mobile operators.

For instance,

- It is estimated that the global mobile healthcare market would top $25 billion at the end of 2017;

- The global online gaming market would reach nearly $24 billion by 2016;

- The global eLearning market was approximately $56 billion at the end of 2013, and is expected to go over $100 billion by 2015.

- The global connected car market would be worth $17 billion for mobile operators by 2018.

- The global smart metering, home automation/ energy management business would go beyond $44 billion in 2016.

- There would be nearly 570 million M2M connections in 2017 through mobile and other WAN technologies, making up one of the biggest source of mobile operator revenues.

- By 2020 global mobile M2M annual revenues would be over $195 billion.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Mobile vs. rest of the Telecoms: MNO futures beyond voice & SMS service delivery; key battlefronts, plan-B strategies, and substance.

Chapter 3: The vertical world of mobile Strategies for portfolio planning & smart collaborations; trends affecting consumer uptake; MNO services diversification & deployment cases, with related forecasts

Chapter 4: The horizontal world of mobile: Kick-starting latent revenue streams in rural/ underserved markets & spotting niche consumer segments; inter-sectoral M2M/ cloud integration strategies for effective enterprise service delivery; 2/3/4G network dynamics

Chapter 5: Industry Hypothesis: What-if Scenarios on Current Practices/ Business Settings

For more information visit http://www.researchandmarkets.com/research/zqhfkz/vertical_and

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T. Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Telecommunications and Networks