LONDON, Dec. 18, 2014 /PRNewswire/ -- The rapidly emerging markets of China and India in terms of both economy and infrastructure, have significantly increased the demand for automotive coatings over the last five years. The mature markets have provided an enormous opportunity for the developing markets worldwide, by outsourcing their manufacturing requirements and setting up plants in the developing countries. This BCC Research report provides an up-to-date analysis of recent developments and current trends in the global automotive coatings marketplace. The market is broken down by major types of automotive coatings, technology, region, layer, and car age. Revenue forecasts from 2013 to 2018 are given for each major type of automotive coating, technology, layer, and regional market.

Use this report to:
- Receive an overview of the market for automotive coatings and technologies.
- Receive an analysis of recent developments and current trends in the global automotive coatings marketplace.
- Learn about the major types of automotive coatings, by technology, by region, by layer, and by car age.
- Identify significant drivers of revenue growth in specific categories.

Highlights
-The global market for automotive coatings l reached $17 billion in 2012 and $18 billion in 2013. This market is expected grow to $23.1 billion in 2018, a compound annual growth rate (CAGR) of 5.2% from 2013 to 2018.
- The Asia-Pacific region reached $8.4 billion in 2013. This market is expected to grow to $11.7 billion in 2018, with a CAGR of 6.8%.
- The North American market reached $4.2 billion in 2013. This market is expected to grow to $4.9 billion in 2018, with a CAGR of 3.2%.

INTRODUCTION
The global market for automotive coatings has undergone many changes in the past decade due to the decline in the global economy, which in turn impacts the automotive
industry, of which automotive coatings are an integral part. In addition, the industry has experienced many changes in materials and process development, from conventional solvent coatings in the past decades to the present greener coatings and from hand spraying to robotic spraying. To assess the market, automotive coatings are broadly divided into two types, automotive original equipment manufacture (OEM) coatings and automotive refinish coatings, based on the nature of the vehicles on which the coating is used. Automotive OEM coatings are used mostly by automotive manufacturers in new passenger cars, light commercial vehicles, and heavy commercial vehicles. Automotive refinish coatings are used only for aftermarket purposes, where coating is applied to any vehicle after the initial manufacturing process. The demand for refinish coating may arise due to accident or aging of the vehicle.

Based on the coating layer, automotive coatings are also classified into the categories of electrocoat (or e-coat), primer, base coat, and clear coat. All the four layers are used
in the automotive OEM market, while e-coat is not used in the refinish market. With the advent of integrated processes, primer coating is being eliminated to reduce the
number of steps in coating a vehicle; but this phasing out will take time to implement in all of the regions by all of the players.

Automotive coatings are further classified by coating technology into the categories of solvent coatings, waterborne coatings, and powder coatings. Among these, powder
coatings are not applied to the e-coat layer in the OEM segment. The demand for solvent coatings is declining due to the volatile organic compound (VOC) content present in these coatings, which poses environmental concerns. The waterborne and powder coatings are gaining popularity due to the low-VOC or zero-VOC content. Globally, the demand for automotive coatings is driven by increases in automotive sales, accidents, and aging vehicles. Additionally, increasing OEM demand for greener coatings is due to increasing production needs to meet the growing demand for new vehicles.

The global market for automotive coatings is growing steadily, driven primarily by the North American and Asia-Pacific markets. However, the mature markets have provided
an enormous opportunity for the developing markets, by outsourcing their manufacturing requirements and setting up plants in the developing countries. Although Western markets remained flat due to economic uncertainties, they are expected to grow enormously at a five-year compound annual growth rate (CAGR) of 2.9% from 2013 to 2018.
This report also highlights the vendor landscape with a focus on major companies and provides detailed profiles. PPG Industries, BASF, Axalta, Kansai Paint, Nippon Paint,
AkzoNobel, and Valspar are the major global manufacturers of automotive coatings. BASF, Axalta, PPG, Kansai, and Nippon will account for 66% of the total automotive
OEM coatings market. BASF, Axalta and PPG will account for 51% of the total automotive refinish coating market.

STUDY GOALS AND OBJECTIVES
The goal of this report is to provide an up-to-date analysis of recent developments and current trends in the global automotive coatings marketplace. Identifying significant
drivers of revenue growth in specific categories is an additional aim. The objective of this kind of systematic research is to quantify the projected impact of both internal and
external forces that are affecting the global automotive coating industry today and that will affect the industry for many years into the future.

REASONS FOR DOING THE STUDY
The rapidly growing emerging economies, which are mainly China and India in terms of both economy and infrastructure, have significantly increased the demand for automotive coatings over the past five years. In addition, the Asia-Pacific region has become the hub for Western markets to outsource the manufacture of their automotive
coatings. With the recovery of the global economy, vehicle sales activities have geared up globally, as in the North American countries, which have seen increased, pent-up
demand for new vehicles on account of the recession; this has also resulted in increased demand for automotive coatings.

Increasing raw material prices and stricter environmental regulations on VOC levels in automotive coatings have forced companies to focus on development of coatings with
advanced technologies that will comply with current and future environmental regulations. The pressure to use environmentally friendly automotive coatings is increasing even in the Asia-Pacific and other developing regions. This poses a threat to the small domestic players in the emerging markets, who are struggling to ensure that their products meet global standards.

SCOPE OF REPORT
The scope of this report is broad and covers many different types of automotive coatings used globally in various types of vehicles. The market is broken down by major types of automotive coatings, by technology, by region, by layer, and by car age. The market for automotive coatings is also estimated by layer, regional market, and technology. Revenue forecasts from 2013 to 2018 are given for each major type of automotive coating, technology, layer, and regional market.

The report also includes a discussion of the major players in each of the regional markets for automotive coatings. It explains the major market drivers of the global automotive coatings industry, the current trends within the industry, major industry challenges, and the regional dynamics of the global automotive coating market. The
report concludes with a special focus on the vendor landscape. It includes detailed profiles of the major vendors in the automotive coatings industry globally, and discusses the market share of the major players by automotive coating type.

INTENDED AUDIENCE
This report is intended especially for manufacturers, suppliers, end users, and others with a vital interest in specific automotive coatings. The report should also be of
interest to those in industries such as coating raw materials (manufacturers and suppliers), automobiles, and chemicals. In addition, because of this report's business focus, it will be useful to sales executives and business managers as an up-to-date guide on the challenges, drivers and trends that are expected to be significant factors in the current and future market.

INFORMATION SOURCES
The findings and conclusions of this report are based on information gathered from a variety of primary and secondary sources. Sources of information included Internet
searches, industry association data, and interviews conducted with automotive manufacturing companies, distributors, and automotive coating companies. In addition,
other secondary sources were consulted for the report, such as industry journals and publications, product literature, white papers and technical journals, and financial
reports from industry suppliers.

The base year for analysis and projection is 2012. With 2012 as a baseline, market projections were developed for 2013 to 2018. These projections are based on a consensus among the primary contacts combined with our understanding of the key market drivers and their impact from historical and analytical perspectives. The analytical methodologies used to generate the market estimates are described in detail in the market analyses. All dollar projections presented in this report are in 2012
constant dollars.
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