Forget Resolutions! Life Time Athletic Des Moines Opens Doors to Everyone Ready to Make a Healthy Commitment Jan. 1 to 4
19 December 2014 - 09:25PM
Business Wire
First-ever Des Moines Commitment Day Fun
Walk/Run set for 10 a.m. on Jan. 1; Plus four day Commitment
Festival offers entertaining and engaging events and workshops for
all ages and abilities
Life Time Fitness, Inc. (NYSE:LTM):
WHAT:
New Year’s Resolutions: We all know
they’re going to happen yet only 8% who make them actually keep
them. As Jan. 1 approaches, Life Time says enough with the failed
resolutions, and is inviting everyone to make their health a
priority in 2015 by opening its doors to the first-ever Commitment
Day Festival – four days of complimentary fun, engaging and
invigorating activities for all ages. The Festival is open to the
public, including non-members who register online for the guest
list anytime through Jan 4.
Highlights Include:
• Commitment Day 5K Fun Run will
start off the celebration at 10 a.m. on Jan. 1 with hundreds of
people all ages participating. This 5K great outdoors event will be
hosted at the Life Time Athletic Des Moines location. For those who
prefer the great indoors, Life Time will have several activities
taking place to mark your commitment to 2015. Registration is open
now through race day at commitmentday.com/iowa/west-des-moines.
• Daily Fit Talks and Workout
Workshops to know, nourish and move your body for optimal
results like “How to Break Up with Sugar” and using TRX straps to
get a full-body workout.
• Group Fitness & Training
Events featuring top Signature group fitness classes and
sessions with top instructors.
• Featured All Club Events
including Alpha Training, a Yoga Commitment Jam and an Indoor Tri
powered by IRONMAN® with a chance to win a 2015 IRONMAN entry.
• Family Fun Events engaging the
whole family with gym activities and an indoor pool party.
• Evening Celebrations with
LifeCafe happy hours and social cycles in our cycle studios.
WHEN/
Jan. 1 to 4:
Commitment Day Festival
WHERE:
Jan. 1: 10 a.m.:
Commitment Day 5K
Life Time Athletic Des Moines, 11911 Hickman Road, Urbandale, IA
50323
*Festival activities and times vary by
club
STORY IDEAS:
- Human interest–how making a commitment has changed the lives of
local residents
- Tips for success in 2015—know it,
nourish it and move it
- Exercising in the elements—tips and gear for exercising outdoors
- Anyone can try a Tri—what to know and
how to start with an Indoor Tri
- Creating family committed to
fitness—ideas for getting your family moving
- Joining a health club for the New Year? What to look for to
ensure success
RESOLUTION
- Every year 45% of Americans make resolutions yet only 8% achieve
them.
STATISTICS
- Top resolutions: lose weight, get organized, spend less/save
more, enjoy life more, be more fit - Quit smoking - 39% of people
in their twenties keep resolutions/14% of people over 50 achieve
their resolutions
Source: University of Scranton. Journal of
Clinical Psychology
Media are invited to attend the
Commitment Day 5K Fun Run and any of the Commitment Day Festival
activities.
A Life Time expert can be available
anytime for taped or live interviews. Please contact Natalie Bushaw
at 952.229.7007 (office) or 612.812.0955 (cell) or by email at
nbushaw@lifetimefitness.com.
Life Time Fitness, Inc.Natalie Bushaw,
952-229-7007nbushaw@lifetimefitness.comcell: 612-812-0955
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