MINNEAPOLIS, Dec. 22, 2014 /PRNewswire/ -- A new web site
promises to change the commercial real estate game in the Twin Cities and beyond. Introducing
Crelow.com, a high tech, online matchmaking service that connects
tenants with their ideal office space directly, enabling them to
find a better fit, faster.
"The commercial real estate market has operated in the same way
for years," says Jim Simpson, CEO
and founder of Crelow. "Like many other industries, technology is
changing the game and this is a great way for tenants looking for
office space to make their needs known to everyone in the market
without relying on tenant brokers who might only bring them a
handful of options."
Here's how it works: the user logs in and selects the essentials
of their desired office space, including details such as location,
square footage, parking needs, proximity to retail and coffee
shops, kitchens, conference rooms, LEED certification, whether pets
are allowed and more. The tenant specifies what's required, what's
desired and the price they are willing to pay. Those details are
then conveyed to the entire commercial real estate market in a call
for bids, without going through a tenant broker.
From there, owners and their representatives submit bids
directly to the tenant, whose identity remains confidential. Once
the tenant expresses interest in a bid, Crelow introduces the two
parties and lets them do the rest.
"This should speed up the entire process for the tenant, which
often takes a year or more," says Patrick
Hagen, Crelow chief customer officer and co-founder. "Our
goal is to empower tenants to find the perfect office space by
gathering bids directly from all the owner reps in the market. By
removing a middleman, we also dramatically reduce the brokerage
commissions on the deal," says Hagen.
Crelow receives a small referral fee paid directly by the
property owner, but only if a lease is signed. Simpson estimates
that property owners will save 30 to 40 percent on brokerage
commissions, which can be passed along to the tenant.
Simpson was formerly co-owner and president of Periscope, the
first fully integrated marketing communications agency in
the Twin Cities, and one of the
largest independent advertising and digital marketing agencies in
the U.S. Simpson brings along 20-year colleagues Hagen,
Klay DeVries, product manager, and
Matt Christianson, chief technology
officer, along with a staff of developers, planners and creatives.
Crelow's team members have extensive experience in the fields of
software development, marketing, business incubation and
growth.
Crelow.com launches in Minneapolis this month, with plans to expand
throughout the country in 2015.
For more information, please visit www.crelow.com.
Contact:
Erin Mathe
Media Relations Manager
(Cell) 952-261-8148
erin.mathe@gmail.com
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SOURCE Crelow