DALLAS, January 26, 2015
/PRNewswire/ --
MarketReportsStore.com adds Quad-Play Strategies in Western Europe: Growth Drivers and Best
Practices for Service Providers market research report of 31 pages,
published in Jan 2015, to its
industry intelligence collection.
This research on Western European quadruple play market (quad
play) offers an overview of the telecom market in Western Europe and highlights the main success
factors that have driven the operators to migrate to
quadruple-play. It then looks into detail at three specific markets
and presents the opportunities arising from migration to quad-play.
Quad Play is a marketing term combining the triple play service of
broadband Internet access, television and telephone with wireless
service provisions. This service set is also sometimes humorously
referred to as "The Fantastic Four".
Western Europe is characterized
by high fixed and mobile services penetration rates (79% and 141%
respectively in 2014), fierce competition in these sectors and a
high proportion of households having adopted triple-play services.
While both segments are expected to continue growing, we expect
quad play to take on a larger share of the market to contribute to
service revenue. Pyramid Research expects quad play to cover up to
60% of households in some Western European countries by 2019.
Quadplay in Western Europe has
been triggered by the success of French and Spanish operators that
launched packages as early as 2009 for France and in 2013 for Spain. The market leaders in these countries
and in the Netherlands are the
national incumbents, with strong know-how and expertise in both
fixed and mobile segments. However, the competition is also
building its converged offers through mergers and acquisitions like
in Spain (Vodafone/ONO and
Orange/Jazztel) and building up their networks (Free in
France). Several operators have
succeeded in this market, such as Free, SFR-Numericable and
Bouygues in France, Jazztel in
Spain, and Virgin in the UK.
Elsewhere, quadplay is still in its infancy with good outlook
for growth. In the UK, BT is looking to develop a mobile base,
while Virgin UK launched quad play at the beginning of the year. In
the Netherlands, T-Mobile
represents a small share of the quad-play market, way behind KPN.
Successful quad-play operators have capitalized on their strong
expertise in both fixed and mobile sectors, offered a single bill
to customers, merging their customer services to provide a single
point of contact, reduce prices for combined services and offer
value-added services (cloud storage, outdoor WiFi, multiscreen,
etc.). These are all strong factors needed to succeed in quadplay
and that operators interested in this market should follow a
similar path to reduce churn and increase ARPS.
Order a copy of Quad-Play Strategies in Western Europe: Growth Drivers and Best
Practices for Service Providers market research report at
http://marketreportsstore.com/purchase?rname=30079 .
This report provides an executive-level overview of the
quad-play market in Western Europe
today, with detailed information on major successful operators in
the region. It delivers an analytical overview of the market in the
region as well as deep qualitative and quantitative insights into
three operators and countries at different stages of quad-play
deployment, analyzing key trends and household penetration,
evaluating near-term opportunities and assessing main challenges,
based on proprietary data from a proprietary database.
The Insider provides in-depth analysis of the
following:
- Regional context: Quad-play market size and trends, and
comparison among main countries in the region
- Rationale behind bundling: Analysis of the reasons operators
bundle their services, in general and in Western Europe
- A review of the main factors enabling quad-play uptakes in
Western Europe, based on best
practices from successful operators
- Market details: Three case studies of successful operators in
three countries, including country context, each operator's
strategies (chosen factors) and new challenges arising for the
operators.
- Key findings and recommendations: This section states all
factors that enabled quad-play offerings in Western Europe and gives a set of
recommendations for interested operators to trigger their
uptakes.
Another Strategic Focus Report on Communications and
collaboration: Technology and market trends outline
the evolution of communications and collaboration, and identify and
assess the best performing vendors in the market. This report also
presents Kable's view of the revenue opportunities in the
communications and collaboration market through to 2018,
highlighting the market size and growth by technology, geography,
sector and size band. Moreover, following in-depth ICT decision
maker surveys, the report outlines enterprises' investment
priorities in the communications and collaboration segment. This
product covers the latest trends in the communications and
collaboration market, coupled with insight into the vendor
landscape and market size in communications and collaboration
domain.
Explore more reports related to IT and Telecommunication markets
at http://marketreportsstore.com/category/information-technology/
.
About Us:
Market Reports Store is your one-stop online shop for syndicated
industry research reports on 25+ categories and their sub-sectors.
We bring to you to the latest in market research across multiple
industries and geographies from leading research publishers across
the globe.
Contact:
Ritesh Tiwari
TX, Dallas North - Dominion
Plaza,
17304, Preston Road,
Suite 800, Dallas 75252
Tel: +1-888-391-5441
sales@marketreportsstore.com