JD.com Launches Major Imported Foods Initiative
27 January 2015 - 4:30PM
US Ambassador Baucus Helps JD.com Kick-Off
American Foods Promotion Program
Officials From Six Embassies Participate in
Company-Wide Food Imports Push
JD.com, Inc. (Nasdaq:JD), China's largest online direct sales
company, has launched a major initiative to bring imported food to
its tens of millions of Chinese customers. The US Ambassador to the
People's Republic of China, Max Baucus, spoke at a recent JD.com
event to promote the online sales of US-produced food and beverage
products. Embassies representing five other countries are also
participating in JD.com events to promote online sales of imported
foods through the platform.
"JD.com customers have a tremendous appetite for imported foods,
and we are delighted to bring even more of the best international
brands to China," said JD Mall CEO Haoyu Shen. "This push to expand
our sales of imported food products is resonating with our
customers because they know that the JD.com brand means authentic
and safe products."
Mr. Shen continued, "This initiative is a major step forward in
JD.com's strategic efforts to dominate the verticals most important
to our customers, from travel and cars, to imported foods. We aim
to be the single-stop solution for Chinese consumers to make all of
their daily purchases, and we are making great progress towards
this goal."
Among the categories and brands of US goods featured in the
promotion are:
- Fresh US produce including Boston lobster, California wines,
and US-grown fruit.
- Products from Ocean Spray, Ghirardelli, Silk, Starbucks,
Organic Valley, Mars, Quaker, Dead Guy Ale, Sun-Maid and Pringles,
among dozens of others.
In addition to the American Ambassador, embassy officials
representing Australia, Canada, Chile, France and New Zealand are
also participating in JD.com events to promote imported foods from
their countries.
Partnership with Leading Fine Wine
Producers
As part of the international food promotion initiative, JD.com
is also partnering with some of the leading global producers of
fine wine to promote their sales on JD.com.
Participating international wine producers include:
- Smith-Anderson, Henkell, Joseph Cattin, Pichon Selection,
Fattoria Vignavecchia, Marenco, Rocche Costamagna, Gruppo Italiano
Vini, Coopers Creek, Babich, Weingut Max Ferd. Richter, Domaine
Asmara, Vina Concha y Tora, Sena, Evo, Soumah, Pfeiffer, Dog Ridge,
McLaren Vale and Perez Cruz.
In its effort to source and supply high-quality imported
products, in recent months JD.com has launched a number of
partnerships with international food producers and trade promotion
agencies. In 2014, JD.com partnered with the Australian Ministry of
Agriculture to promote sales of Australian food products, and it
has recently started working with Chilean fruit producers to sell
fresh fruits such as cherries and blueberries. Relying on JD.com's
same- and next-day standard shipping, and reputation for ensuring
quality, the company has been able to help international food
producers tap the huge potential of the Chinese consumer
market.
About JD.com, Inc.
(Nasdaq:JD):
JD.com, Inc. is the leading online direct sales company in
China. The Company strives to offer consumers the best online
shopping experience. Through its content-rich and user-friendly
website and mobile applications, JD.com offers a wide selection of
authentic products at competitive prices and delivers products
quickly and reliably. The Company believes it has the largest
fulfillment infrastructure of any e-commerce company in China. As
of September 30, 2014, JD.com operated 7 fulfillment centers and a
total of 118 warehouses with an aggregate gross floor area of
approximately 2.3 million square meters in 39 cities, and 2,045
delivery stations and 1,045 pickup stations in 1,855 counties and
districts across China, staffed by its own employees. The Company
also provided same-day delivery standard in 130 counties and
districts under its 211 program and next-day delivery in another
815 counties and districts across China.
CONTACT: Media Inquiries:
JD.com
Josh Gartner
Senior Director, International Communications
+86 (10) 5895-9315
josh@JD.com
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