XAPPmedia and jācapps Announce Partnership to Integrate XAPP Interactive Audio Ads into the jācapps Mobile Platform
29 January 2015 - 12:45AM
Business Wire
Mobile Platform Allows Hundreds of Radio
Stations to Increase Mobile App Revenue
XAPPmedia (http://xappmedia.com), provider of the first
interactive audio advertising service, and jācapps
(http://www.jacapps.com/), the nation’s leading provider of mobile
apps to the radio industry, today announced a partnership to
establish JAX, a new mobile audience premium ad service. The
partnership will integrate the XAPP Interactive Audio Ad Service
into jācapps, the mobile platform created by Jacobs Media, and
allow commercial and public radio stations to monetize their mobile
apps with XAPP Ads. The JAX mobile monetization solution will
include ad sales and will be available to radio stations using the
jācapps mobile platform.
XAPP Ads allow consumers to instantly connect with brands and
engage with advertised offers on mobile radio apps by speaking. The
simple voice-activated engagement is driving conversion rates more
than five times higher than mobile banner ads while providing a
more natural user experience.
“Banner ads are ineffective and deliver low CPMs. Radio
broadcasters with mobile apps need more effective ad formats to
monetize digital audio content. Providing listeners the ability to
launch a web site, call an advertiser, or download an audio file to
their mobile device with simple voice activation is a great leap
forward,” said Paul Jacobs, president, jācapps. “XAPP Ads provide a
simple and effective way to drive consumer engagement and higher
ROI, which in turn increases CPMs. The JAX solution will help radio
broadcasters substantially improve their mobile monetization.”
“jācapps is the leader in helping radio broadcasters transition
to digital streaming and currently supports over 300 radio stations
streaming to mobile devices. JAX will help these broadcasters
generate more revenue from mobile,” said Lisa Namerow, senior vice
president, XAPPmedia. She added, “jācapps represents more than an
app development company. Launched by the Jacobs Media team, they
understand the needs of radio broadcasters as well as the highly
competitive mobile audio space. It’s imperative for radio
broadcasters to have the tools and guidance to build mobile
audiences and generate new revenue sources. Advertisers are willing
to pay a premium price for XAPP Ads because they deliver high
consumer engagement rates on mobile. The JAX solution from jācapps
is an ideal platform to bring these advertisers to radio.”
About JAX
JAX (jācapps + Audio + XAPPmedia) is a mobile interactive audio
ad (XAPP Ads) service that hundreds of radio broadcasters using
jācapps can leverage to increase revenue from their mobile audio
streams. XAPP Ad’s premium format makes radio broadcasters’ mobile
ad inventory more valuable to advertisers looking for consumer
engagement, brand awareness and offer conversion. The JAX service
provides an end-to-end mobile monetization solution for
broadcasters that include audio delivery on mobile, ad sales, ad
production, ad ops, ad serving and revenue management.
Learn more about how radio stations can take advantage of this
new, high-value solution to drive more mobile revenue by
contacting: Alex Burnstein at (248) 353-9030 or
alexb@jacapps.com.
About jācapps
With close to 900 apps developed that have generated more than
20 million downloads, jācapps is a leading developer of mobile
applications for businesses and organizations worldwide. Major
jācapps brands include public radio’s “Car Talk,” WGN Television
and Radio, WEEI (Boston), Food Tripping, 100.3 The Sound (Los
Angeles), WMMR (Philadelphia), and countless others.
About XAPPmedia
XAPPmedia™ is the leader in interactive audio advertising and
content services and is the first company to Give Consumers a
Voice™ allowing instant, voice-activated connections with brands
and audio content through mobile apps. Unlike other mobile ad
formats, XAPP Ads and XAPP Content Discoveries are effective even
when consumers are ultramobile, which means they are listening but
cannot interact with a mobile screen visually or by touch. The
immediate voice conversion opportunity brings more value to
advertisers and content producers and improves ad unit yield and
user experience for audio app publishers. XAPPmedia was founded in
2012 and is headquartered in Washington, D.C.
Horn Group for XAPPmediaBrian Sinderson,
646-202-9787xappmediateam@horngroup.com