SEATTLE, Jan. 28, 2015 /PRNewswire/ -- Grammy-award
winning hip-hop duo Macklemore & Ryan
Lewis have created a new state-of-the-art studio using
acoustic treatment from Vicoustic.
Ryan Lewis, the duo's music
producer and film director, said he and Macklemore chose Vicoustic
to provide an acoustic solution when they moved from a
100-square-foot studio to a new state-of-the-art facility, which
includes a top-of-the-line control room, vocal and instrument
booths, and a large tracking room.
"The people of Vicoustic were very instrumental in helping us to
create this space," said Lewis, who notes that the top challenge
for musicians working in a studio is fatigue from repeatedly
listening to tracks to make sure they're perfect. "One of the huge
advantages to having Vicoustic set up our control room is that when
it's silent and treated, you're able to listen at lower volumes,"
Lewis explained. "Vicoustic really transformed it pretty
significantly. It's brand new for me to be in an environment that
is neutral. That's what helps make a studio a studio."
Lewis was most impressed with the rapid transformation of the
duo's large tracking room for which Vicoustic North America
recommended a calculated mix of reflective and diffusive panels to
increase the room's reverberation time to achieve the desired
"live" sound.
"Vicoustic offers an extensive product catalog that includes
many innovative solutions that are perfectly suited for music
production and broadcast environments," said Burt Goodman, chief executive of Vicoustic North
America, based in Seattle.
"Macklemore & Ryan Lewis are a
pleasure to work with because they understand that there is no
substitute for the flexibility of a controlled studio space."
Lewis, who likes to know what to expect, worked with Vicoustic
North America's in-house interior designer, Loren McLean, to choose a custom setup from
numerous design options and then preview a 3D rendering prior to
installation. "There's a lot of variables when you're doing a
design, one of which is what do panels look like because they
basically become your wallpaper," said Lewis. "Vicoustic has a lot
of options. Before you start to place these things you have a
pretty strong idea of what you're in for."
Lewis said his favorite panel is Vicoustic's skyline diffuser
known as Multifuser Wood 36, constructed with 36 large painted
solid wood squares, which he said are so attractive he could see
people hanging them on their walls for decoration, even if they had
no idea they were for acoustics. When commenting on Vicoustic's
Cinema Round Premium absorption panel, Lewis noted that the highly
absorptive "felt-like panels are affordable and clean." In addition
to its products, Lewis also praised Vicoustic's employees, saying
the work they did helped him create a space that is "going to
change the way that he makes the next record. You'll hear the
results!"
Hear Lewis talk about the advantages of the Vicoustic treatment
here:
http://www.youtube.com/watch?v=fuwagFHNEN0&feature=youtu.be
About Vicoustic: Vicoustic is establishing itself as
one of the most dynamic global companies in the acoustic solutions
industry. The research-based European manufacturer offers a range
of innovative products and services, representing the outcome of
years of development, testing, and optimization by some of
Europe's leading acoustic
engineers. Based in Lisbon, Portugal, Vicoustic has a worldwide staff of
more than 75 people with distribution reaching 50 countries. From
broadcast studios to post-production facilities, classrooms to
boardrooms, and from rehearsal rooms to large-scale performance
venues, Vicoustic's methodology is simple: improve the acoustics of
any environment by combining outstanding performance with
originality in design. For more information go to
http://www.vicoustic.com or contact Antonio Taipa at +351 212
964 1000.
About Vicoustic North America: Established in 2012,
Vicoustic North America is responsible for the distribution and
marketing of Vicoustic products in the
United States, Canada,
Mexico and Puerto Rico. Operating from the world's first
"flagship" Vicoustic brand showroom, located in Seattle, Wash., Vicoustic North America has
grown into an international organization that includes a network of
factory authorized representatives, distributors, dealers and
specialized resellers across multiple residential and
commercial industry segments including hospitality, worship,
broadcast, Hi-Fi and home cinema, music production, and
educational and corporate environments. For more information
go to http://www.vicousticusa.com or contact Burt Goodman at 206-767-2020.
About Macklemore & Ryan Lewis: Since
its number two Billboard Top 200 debut, Macklemore & Ryan
Lewis' debut album, "The Heist," has reached platinum sales.
Along with two number one hits (Billboard Hot 100) under
their belts, the premier hip hop duo has appeared on the cover of
Rolling Stone, and performed at the GRAMMY® Awards, MTV's
VMA's and Saturday Night Live. The pair was nominated for seven
Grammy awards at the 56th Annual Grammy Awards, winning four
awards, including Best New Artist, Best Rap
Album (The Heist), Best Rap
Song and Best Rap Performance (Thrift Shop). In
addition, the duo has also won Favorite Hip Hop Artist at
The People's Choice Awards, three VMA Awards (Best Hip-Hop
Video, Best Cinematography, and Best Video with
a Social Message), two American Music Association Awards (Favorite
Rap/Hip-Hop Artist, Favorite Rap Album), the YouTube
Breakthrough of The Year Award, The BET Award for Best
Group and many more. Find them online at
http://macklemore.com/
CONTACT:
Burt
Goodman
(206) 767-2020
Email
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SOURCE Vicoustic North America