22-24 April, Shanghai, China

Website: http://www.cbibiz.com/51325/review.html

ENMORE will present the 8th China Lubricants Market Focus on 22nd-24th April, 2015 in Shanghai. More than 500 industry peers are expected to gather to share the latest information and seize valuable business opportunities.

Looking back on the year 2014, China’s oil price plunged, the tax continued to rise, the exchange rate fluctuated, while interest reduction is foreseeable. Under such complicated and dynamic circumstances, will China’s economy keep growing steadily in 2015? What “crises” and “opportunities” are awaiting China’s lubricants industry?

Facing the surging capacity in contrast to the slowdown in demand, some lubricants corporations adopted an expansion strategy to buck the trend, while others shrank their business and waited for the change. With the industry giants’ frequent mergers and reorganizations, China’s lubricants market is expected to undergo a thorough change in 2015.

At present, competition is fierce among foreign lubricants blenders, the three state-owned companies (Sinopec, PetroChina and CNOOC) and local refineries. However, many lubricants giants still take China as their key market. With a rapid growth of car ownership, China has become the most promising lubricants market worldwide. In the future, the competition in China’s lubricant industry will be further intensified and the high-grade lube market will be highly attractive.

Meanwhile, China’s lubricants consumption trend will turn from continuously up to flat, and further to down, while the product structure will also be changed, for the passenger car market will contribute the highest profit. Therefore, both the growth prospect of China’s automobile market and the channel innovation of the aftermarket will have strong impact on the development of China’s lubricants market.

Topics to be discussed this year:

• Channel innovation in automotive aftermarket and its implication to the marketing strategy of automotive lubricants
• New transaction form -- exploration and trial of e-commerce platform in lubricants and base oil transaction
• Special session: Electronic business strategy applied in industrial enterprises and practice of whole network marketing strategy
• Stabilizing economy, adjusting structure and de-capacity: analysis of China’s economy status in 2015 and its impact on lubricants’ downstream industries
• China’s lubricants market hotspots in 2015 and industry review
• High-level interview -- China’s opportunities in global lubricants territory
• China’s G I, II, III base oil supply and price trend analysis for 2015, under the background of oil price slump and tax increase
• China automotive market growth analysis and opportunities for automotive lubricants
• Driving forces behind the fast-growing proportion of automotive lubricants
• Application of high-quality additives in lubricants
• Market segments -- focusing on the rapid development of special lubricating oil market
• Rapid growth of synthetic oil and its high dependency on Chinese market
• Global oil price trend analysis and trading companies’ capital risk control

ENMOREStephanie Dong, 86-21-5155 1653stephaniedong@enmore.com