LOS ANGELES, March 2, 2015 /PRNewswire/
-- Bolthouse Farms today announced the launch of the
"Fruit & Veggie Takeover," a movement aimed to help make the
internet healthier. Sharing food images, or "food porn," on social
media has become a cultural phenomenon that is dominated by
unhealthy images. On average, there are more than 1.7 million food
hashtags posted per day and only 37 percent feature fruits and
veggies. A proud supporter of the new FNV brand announced last week
at the Partnership for a Healthier America's (PHA) Building a
Healthier Future Summit, Bolthouse Farms is rising to the task to
"do more" by challenging America to take over the internet with
images that celebrate fruits and vegetables to set a record of one
million healthy food posts per day for one week starting
March 2. The campaign is part of
Bolthouse Farms mission to change the imbalance of food porn online
to inspire healthier eating habits offline.
Social media is changing the way America eats. According to a
Harris Interactive survey, more than half of Americans who use
social media agree that seeing photos of fruits and vegetables
motivates them to eat healthier. "Food porn posts are among the
most popular in social media because people love to share photos of
food that reflects their lifestyle," said Suzanne Ginestro, Chief Marketing Officer at
Bolthouse Farms. "We believe by sharing more images of fruits and
veggies online, we can inspire better food choices offline."
Last year, Bolthouse Farms launched the Food Porn Index to track
food posts on Twitter and Instagram to measure the health of the
internet and learn about social media users' lifestyles and eating
habits. The data showed a significant imbalance between healthy and
unhealthy posts with a daily average of more than one million
unhealthy hashtags compared to 600,000 healthy hashtags. The most
popular unhealthy hashtags are #pie and #icecream, which spiked in
the summer and holiday months, while the most frequently posted
healthy hashtags are #berry and #potato. Data also showed people
want to start the week off right with Mondays tracking the highest
frequency of healthy posts while unhealthy posts spike on
Saturday.
Starting on March 2, Bolthouse
Farms challenges foodies and food porn enthusiasts to participate
in the "Fruit & Veggie Takeover" for one week to help reach the
goal of 1 million "healthy" images per day by posting and tagging
fruits and vegetables. To make every post count, use #urwhatupost
as well as specific fruit and veggie hashtags like #carrot,
#veggies, #berries. For a full list of hashtags and to learn more
about Bolthouse Farms mission to inspire better nutrition, please
visit www.urwhatupost.com.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms is a farm located in California's San
Joaquin Valley, known for high-quality consumer brands and
innovative products. Bolthouse Farms is a market share leader in
growing and distributing carrots. In addition, Bolthouse Farms
produces and sells super-premium juices, smoothies, protein shakes
and cafe beverages under the Bolthouse Farms®
brand name. In recent years, Bolthouse Farms diversified its
offerings by launching a line of premium refrigerated yogurt
dressings and extra virgin olive oil vinaigrettes, as well as a new
kids product line consisting of smoothies, fruit
tubes and veggie snackers. The Bolthouse Farms
mission is to inspire the fresh revolution by making fruits
and vegetables irresistible. The company was acquired by
Campbell Soup Company on Aug. 6,
2012. To learn more about the company's mission and see the
entire line of current products, visit www.bolthouse.com.
Media Inquiries: Lily
Gluzberg, Edible
323-202-1415 / lily.gluzberg@edible-inc.com
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SOURCE urwhatupost.com