AUSTIN, Texas and VANCOUVER, British Columbia, March 3, 2015 /PRNewswire/ -- South by
Southwest (SXSW) and Eventbase <www.eventbase.com>, the most
trusted mobile event platform for the world's most recognizable
brands, today released an update of the official 2015 SXSW GO app,
which changes the way people experience this globally renowned
festival. People come to SXSW to learn about the future of culture
and technology, and the partnership with Eventbase is delivering a
next generation event experience.
This year's app will offer an unparalleled event experience with
industry-leading technology including the largest deployment of
iBeacons at an event and a new social networking feature.
"Integrating new ideas and technologies into the fabric of SXSW
is always something we strive to do," said SXSW Director of
Technology Scott Wilcox. "We're
excited to work with Eventbase on this large-scale project as
mobile has become such an important platform for us."
The latest advancements in the app allow attendees to navigate
SXSW by delivering a more contextualized experience. The in-app
social networking tool is enhanced by a new Attendee Match feature
that suggests attendees with similar interests. The feature
inspires more meaningful connections and enables seamless
networking.
The implementation of over 1,000 beacons enhances another new
in-app social networking feature, Around Me. An attendee checks
into zones at official SXSW venues and the app identifies what's
happening nearby and people who have also checked in recently. The
opt-in only feature allows attendees to maximize their time and
facilitate immediate connections. Eventbase is working closely with
Gimbal, RightRound, and Urban Airship to pioneer the technology at
scale.
"We've been working with SXSW since 2011, and they've always
been a partner in pushing the envelope with technology to enhance
the event experience," said Jeff
Sinclair, co-founder of Eventbase. "If we can send attendees
home with even one new connection or experience they wouldn't have
had otherwise, then we've done our job."
In 2014, SXSW also made their first investment in Eventbase,
cementing the companies' relationship and dedication to bringing
the best event technology to the world's most recognizable
conference and festival. Their 2014 SXSW App won People's Voice
Award at the Webbies.
Download the app and check out the full feature set at
http://sxsw.com/mobile.
SXSW GO Features
- Around Me
Using iBeacon technology, network with nearby attendees, find
venues around you, and see who's performing (New for
2015)
- Attendee Matching
Utilizes the tags in an attendee's profile to make matches with
fellow attendees and amplify the benefits of the SXsocial
networking tool (New for 2015)
- Session Live
Using iBeacon technology, see who's in the session with you and
join the discussion (expanded to more sessions for 2015)
- Attendees (SXSocial)
Activate your SXSocial account to network with thousands of other
attendees
- My Friends
Connect with your Facebook friends at SXSW, see what sessions
they're attending, and share your personal schedule
- Discover
Visually explore what's on at SXSW, watch videos and listen to
tracks by showcasing artists
- Lineup
Browse the entire event list category, searching by type of event,
speaker, or artist
- Schedule
View sessions by day and create custom filters to find exactly what
you are looking for
- Locations
Find venues by list or map, get directions, and browse internal
floor plans
- Exhibitors
Browse trade show exhibitors and find them on an interactive
map
- My Favorites
Build your personal schedule and sync with your online account, or
between devices
ABOUT EVENTBASE
Eventbase is the leading mobile
technology platform trusted by some of the world's most
recognizable brands and the Gold Winner for "Best Event App" at the
2014 Event Technology Awards. The premium platform propels events
into the mobile age, personalizing the experience through apps that
incorporate sophisticated design, industry-leading scalability, and
ground-breaking innovations. Customers include SXSW, NAB, Cannes
Lions, the Olympics and Comic-Con. Founded in 2009, Eventbase is
based in Vancouver, B.C., with an
office in London. For more
information, visit www.eventbase.com and follow @EventbaseTech.
About SXSW
The South by Southwest® (SXSW®) Conferences
& Festivals offer the unique industry convergence of music,
film, and emerging technologies. Fostering creative and
professional growth, SXSW is the premier destination for discovery.
The event is a launch pad for innovative content with compelling
sessions and workshops, music showcases, and film screenings that
provide exposure for creators and unparalleled learning and
networking opportunities for attendees. For more information, visit
sxsw.com.
CONTACT:
Brett Cannon, SXSW
press@sxsw.com
512.467.7979
Eventbase PR
Amie Rotherham
eventbase@rsquaredcommunication.com
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SOURCE South by Southwest