SANTA MONICA, Calif.,
March 3, 2015 /PRNewswire/
-- Licensing Expo, the world's largest and most
influential licensing industry event, today announced that Sony
Music will co-host its prestigious Opening Night Party and present
Fifth Harmony as the special guest performer.
The Opening Night Party at Licensing Expo is the must-attend
networking event for the industry. Sponsored by International
Licensing Industry Merchandisers' Association and now co-hosted by
Sony Music, this year's festivities take place on the evening of
June 9, 2015, at the Mandalay Bay
Beach Club, Las Vegas, NV.
Past co-hosts include Flo Rida
and The Country Music Association who presented Kellie Pickler as their special guest. Last
year's party attracted more than 2000 of the world's most
influential brand owners, retailers and licensees.
Jessica Blue, Vice President,
Licensing Expo: "We are thrilled to have Sony Music as the
co-hosts and Fifth Harmony as the special guest performer at
our Opening Night Party. This is the world's largest
licensing party and it keeps getting bigger and better each year.
As musicians look to develop partnerships that connect them
with their fans, licensing and brand collaborations are a natural
next step."
Sony Music Entertainment is a global recorded music company with
a current roster that includes a broad array of both local artists
and international superstars. The company boasts a vast catalog
that comprises some of the most important recordings in history. It
is home to premier record labels representing music from every
genre.
Mathew Vlasic, Vice President, Sony
Music: "We are excited to be the co-host of Licensing
Expo's Opening Night Party and to bring Fifth Harmony to the
stage for an unforgettable performance. The event offers a
unique opportunity to present both Fifth Harmony and Sony Music to
over 2000 licensing professionals. As the music business
continues to evolve we are actively searching for meaningful
partnerships that can connect our artists with fans, the expo is a
great venue to connect with both new and existing
partners."
Sony Music artists Fifth Harmony have become fan favorites since
the group's formation on the second season of "The X Factor." In
2014, Fifth Harmony won their first major awards at the 2014 Radio
Disney Music Awards when they picked up trophies for Breakout
Artist of The Year and Best Song To Rock Out To With Your BFF. They
won the Artist To Watch Moonman at the MTV VMA's and they were
nominated for six 2014 Teen Choice Awards and a People's Choice
Award. In addition, they were tapped by Mattel to sing the
"Anything Is Possible" brand anthem for Barbie and have
an exclusive partnership to release a Fifth Harmony Barbie
doll collection throughout the world. The girls have showed
no sign of slowing down in 2015. Their single "Sledgehammer"
was certified gold ahead of the release of their debut full-length
album 'Reflection' which debuted top 5 on the Billboard
200. They were nominated for their first People's Choice Award
and first Nickelodeon Kid's Choice Award.
Licensing Expo, held on June 9-11,
2015, is a trade-only event and only registered attendees to
Licensing Expo may purchase tickets for the party. Tickets and Expo
registration are available at www.licensingexpo.com.
About Licensing Expo (www.licensingexpo.com)
Now in its 35th year, Licensing Expo is the world's
largest and most influential annual trade show dedicated to
licensing and brand extension. The show floor is merchandised into
four zones: Character and Entertainment; Art and Design; Brands and
Agents; Sourcing and Production. More than 15,000 retailers,
licensees, manufacturers, distributors and licensing agents attend
from more than 90 countries. Licensing Expo is owned and organized
by UBM Advanstar and is sponsored by the International Licensing
Industry Merchandisers' Association (LIMA). UBM Advanstar also owns and operates
License! Global magazine and Brand Licensing Europe.
About UBM Advanstar
UBM Advanstar, part of UBM
Americas, is a US-based event and marketing services business
serving the fashion, licensing, life sciences and powersports
industries. The company owns and operates a portfolio of 54
tradeshows, 100 conferences, 30 publications, and almost 200
electronic products and websites. Our market-leading brands and a
commitment to delivering innovative, quality products and services
enable UBM Advanstar to "Connect Our Customers With Theirs." UBM
Advanstar is a UBM plc company.
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SOURCE UBM Advanstar