NEW YORK, March 3, 2015 /PRNewswire/ -- The total U.S. gastrointestinal (GI) endoscopic device market encompasses a wide range of product segments, including: GI endoscopes, capsule endoscopy, virtual colonoscopy, stenting and dilation devices, endoscopic retrograde cholangiopancreatography (ERCP) devices, biopsy forceps, polypectomy snares, fine aspiration needles, foreign body and specimen removal devices, hemostasis devices, anti-reflux devices, enteral feeding devices and Barrett's esophagus ablation devices.

Market expansion over the forecast period will be driven by continuous growth in demand for GI screening and intervention procedures.
The demand for colorectal cancer screening is expected to continue increasing over the forecast period. The most common procedure used to screen for colorectal cancer is a colonoscopy because of its efficiency and its ability to facilitate the diagnosis and treatment of colon cancer at the same time. However, recent positive publicity for virtual colonoscopy will drive that segment, likely at the expense of the conventional colonoscopy segment. Together, these two segments are expected to greatly increase colorectal cancer screening rates. Moreover, the increase in public awareness about the risks of colorectal cancer and the advantages of early treatment is leading more individuals to undergo screening. As the U.S. population ages, this trend will likely persist. This rising demand for colorectal cancer screening is driving the majority of the GI endoscopic market in the U.S., particularly the market for GI endoscopes and instrumentation.

Technological advancements will continue to drive the U.S. market for gastrointestinal devices, most prevalently in the GI endoscope market. Doctors are constantly looking for products with proven results and companies that strive to create efficient devices. Manufacturers are working together with doctors to create new solutions and products, and doctors are constantly in contact with companies, suggesting new procedures and testing new devices. Technological developments also have a positive effect on the market by driving prices, leading to an increased overall market value.
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