New USDA Organic Fruit and Nut Snack Bar from Clif Bar & Company
04 March 2015 - 10:44AM
Business Wire
CLIF® Organic Trail Mix Bar delivers
great-tasting energy for life’s adventures
Clif Bar & Company today announces the launch of CLIF®
Organic Trail Mix Bar. CLIF Organic Trail Mix Bars feature fruits
and nuts like crunchy almonds, whole wild blueberries, and chunks
of delicious dark chocolate. The latest offering furthers Clif Bar
& Company’s commitment to crafting delicious, organic foods
that combine great taste with the nutritious energy needed for the
day’s adventure.
“Clif Bar & Company not only nourishes some of the world’s
best athletes, we also pride ourselves in offering on-the-go
organic snacks for busy people,” said Doug Cornille, brand director
at Clif Bar & Company. “We set out to create the best tasting
snack bar with organic ingredients to give people energy for their
daily activities. The bar is packed with organic nuts and fruit
that are grown in a way that is good for people and the world in
which they live.”
Clif Bar & Company aims to be a catalyst for a just and
sustainable food system and believes that using organic ingredients
connects healthy people to a healthy planet. Since going organic in
2002, the company has purchased more than 500 million pounds of
organic ingredients and has kept 6 million pounds of pesticides out
of the soil, water and air. The company’s commitment to organic
also helps fight climate change and protect plant and animal
biodiversity.
CLIF Organic Trail Mix Bar is available in seven flavors –
Coconut Almond Peanut, Cranberry Almond, Dark Chocolate Almond Sea
Salt, Dark Chocolate Cherry Almond, Dark Chocolate Peanut Butter,
Dark Chocolate Pomegranate Raspberry, and Wild Blueberry
Almond.
Each flavor is gluten free, 200 calories or less and a good
source of fiber1. Like all products from Clif Bar & Company,
CLIF Organic Trail Mix Bar contains zero grams trans fat and
sources ingredients that are not genetically engineered, with no
partially-hydrogenated oils, high fructose corn syrup, artificial
flavors or synthetic preservatives.
Available nationwide April 2015; SRP: $1.69-$1.79; Four-bar
multipack: $5.99.
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and
organic foods and drinks, including CLIF® Bar energy bar, LUNA®,
The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids
in Motion®. Focused on sports nutrition and snacks for adventure,
the family and employee-owned company is committed to sustaining
its people, brands, business, community and planet. For more
information on Clif Bar & Company, please visit
www.clifbar.com, check out our Facebook page at
www.facebook.com/clifbar and follow us on Twitter at:
www.twitter.com/clifbar.
1 Contains 8-13g fat
Double ForteEmily Greenberg,
415-500-0605egreenberg@double-forte.com