LITTLE ROCK, Ark., March 4, 2015 /PRNewswire/ -- Loyalty
program innovator Billaway announced that it is now fully
integrated with ABC Financial (ABC), the leading software and
payment processing provider to the health and fitness
industry. The integration enables any ABC health club and
fitness center to deploy the white-label Billaway platform, in
which bill credits earned by their members are automatically posted
to the member's club account, without any action required by the
club back office.
Over 6,000 health clubs utilizing ABC software can now offer
their approximately 4.5 million members the ability to shop as they
normally would and earn cash credits at more than 28,000 retail
locations across the US. These cash credits are then
seamlessly posted to the member's account, reducing their overall
bill; all without any impact to club profit margins.
"We are thrilled to offer our clients the ability to
automatically post prepaid credits to their members account when
they use Billaway," said Steve Ayer,
Chief Revenue Officer of ABC Financial.
"Billaway is changing the way consumers pay and reduce their
bills," said Billaway CEO Paul
Harkins. "With the ABC integration, we enable
thousands of clubs to meaningfully differentiate themselves from
their competition - by extending the ultimate reward to their
customers, lowered monthly bills."
About ABC Financial
Launched in 1981, ABC Financial
has revolutionized software and payment processing for the health
and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves
approximately 6,000 clubs with approximately 4.5 million members
throughout the United States,
Canada and Puerto Rico. The company's innovative club
management software, DataTrak, is the most complete web-based
software in the health and fitness
industry. www.abcfinancial.com
About Billaway
Billaway is a provider of consumer bill
reduction platforms to businesses. The Billaway platform converts
qualified everyday spending into a direct reduction of a bill or a
direct credit to a consumer's account. The program aggregates
rebates and incentives from more than 28,000 retail locations and
online websites. Billaway's unique intellectual property,
Utilization of Rewards to Reduce a Commodity Bill, makes it
possible for any company to offer a customized program to their
consumers. www.billaway.com
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SOURCE Billaway