BERLIN, March 5, 2015 /PRNewswire/ --
Berlin-based company becomes
a pioneer in the new retail trend "live commerce"
elumeo SE, a leading European electronic retailer of
high-quality gemstone jewellery with production facilities in
Thailand, has taken a decisive
step forward in terms of its e-commerce offering. In launching the
Juwelo app, it has become one of the pioneers of the new retail
trend of "live commerce". The new app by the Berlin-based firm combines the benefits of TV,
the Internet and smartphones in a new form of "live purchase". The
app, developed in-house, allows users to follow current offers from
Juwelo TV in real time on their mobile devices - and includes an
interactive "bid function". As a result, there is no longer any
reason for gemstone enthusiasts from Germany, the EU and Switzerland to miss out on the jewellery they
like.
"In e-commerce, the boundaries between the TV, Internet and
telephone sales channels are becoming more and more blurred. We're
also seeing evidence of this in the many hits our website receives
from mobile devices," says Boris
Kirn, elumeo's Chief Operating Officer. Using the Juwelo
app, customers with mobile Internet access can view the Juwelo TV
programmes streamed live from Germany and can bid in real time on current
offers. By being able to interact directly, compete for the
restricted number of jewellery items and as a result influence the
offering price, the customer can play an active part in the sales
process. As Kirn explains, "With the Juwelo app, we're taking the
logical step of orienting our business model to our customers'
needs and extending our customers' buying experience under the
heading of live commerce. Whether customers use the live service or
buy from our fixed-price range instead, they'll still benefit, of
course, from the all-round elumeo service."
The Juwelo app is currently available on Android devices and on
Apple's iOS operating system. After downloading the app free of
charge, the customer registers with his or her telephone number and
is then sent a security code. Next, the current live offer is
displayed on the device, together with the most important
information about the piece of jewellery being sold. In addition,
customers using Android devices can watch the presenters talking
about the items via the Juwelo TV live stream. The very latest
price and the number of items on offer are also displayed in real
time. The customer can simply click to place a bid and will then be
called back by the elumeo customer service team to confirm the
purchase, contact details and payment information. "The app makes
the buying experience for our customers even more attractive. We
see this as the start of a new chapter in elumeo's story of
success," adds Wolfgang Boyé, founder and Chairman of the Board at
elumeo. The app, then, is the new element in the ongoing
development of the company's business model.
Current photo material regarding elumeo can be downloaded from
our website via http://www.elumeo.com/press/downloads
About elumeo SE:
The elumeo Group, which has its headquarters in Berlin, is a leading European online retailer
of high-quality gemstone jewellery, which is produced by the elumeo
Group in Thailand. Via a number of
electronic sales channels (including television, the Internet,
Smart TV and smartphone app), the group offers its customers in
Europe colourful gemstone
jewellery at comparatively inexpensive prices. The distribution
model used relies exclusively on direct sales made via the elumeo
Group's home-shopping TV channels in Germany, the UK and Italy, and via online stores in Germany, the UK, Italy, France, the
Netherlands and Spain.
Unsold stock is marketed to customers worldwide via the
Hong Kong-based "New York
Gemstones" online stores.
The elumeo Group's product range includes jewellery made from a
variety of different gemstones, with some of the pieces designed
partly by the customers themselves. The Group is also represented
in the market for high-end gemstone jewellery by the premium brand
AMAYANI.
The elumeo Group was founded as a joint venture in 2008 in
Berlin and Chanthaburi,
Thailand, and has grown very
successfully ever since. In 2014, the companies involved underwent
a formal merger to become elumeo SE. The elumeo Group employs
approximately 1,100 people in six different locations worldwide and
in 2014 achieved sales of around €71 million. As well as elumeo SE,
which is based in Berlin, Germany,
the Group's subsidiaries include Juwelo TV Deutschland GmbH (also
in Berlin); Juwelo Italia, s.r.l.
in Rome, Italy; Rocks and Co
Productions Limited in Leamington Spa/Warwick, United Kingdom; PWK Limited with
sites in Chanthaburi and Bangkok,
Thailand; and Silverline Distribution Limited, Hong Kong, China.
For further information, see our websites http://www.elumeo.com,
http://www.juwelo.de, http://www.amayani.de,
http://www.rocksandco.com, http://www.juwelo.it,
http://www.juwelo.fr, http://www.juwelo.nl, http://www.juwelo.es
and http://newyorkgemstones.com.
Contact details:
elumeo SE
Public Relations
Helena Seidel
Erkelenzdamm 59/61, D-10999 Berlin
Tel.: +49-30-69-59-79-231
Fax: +49-30-69-59-79-20
E-mail: presse@elumeo.com