Dutch Boy® Boosts Consumers’ Purchase Confidence with New Dura Weather® MAXBOND™ Exterior Color Samples
06 March 2015 - 01:18AM
Business Wire
Customers Can Test No Prep, No Prime Formula at
Home before Committing to a Color
Dutch Boy® paints has simplified the process of choosing an
exterior paint color with the launch of their new Dura Weather®
MAXBOND™ exterior color samples. Unlike most other samples, which
traditionally contain lower quality paint, Dutch Boy’s color
samples—both Platinum interior and MAXBOND exterior—contain the
actual product, allowing homeowners to not only test the color on
the interior and exterior of their home, but also experience the
ultimate protection and quality of the paint product.
Dura Weather MAXBOND is made of an exclusive No Prep, No Prime
formula, which features ingredients that allow consumers to paint
over sound, non-peeling, previously painted surfaces. Even if
surfaces are chalky, dirty or glossy, Dura Weather MAXBOND achieves
excellent adhesion without the need to power wash or sand in
advance. It can also be applied over bare surfaces of wood, vinyl
and aluminum without the need to use a separate primer, further
simplifying the decision making process for homeowners.
“By providing Dura Weather MAXBOND exterior color samples to our
customers, we are taking the guesswork out of choosing an exterior
color, while giving consumers the opportunity to see firsthand the
quality and maximum protection the product delivers before making a
major commitment,” said Michelle Bangs, Dutch Boy brand manager.
“With these samples, we hope to boost the confidence of our
consumers and reassure their paint purchase decisions.”
Dura Weather MAXBOND exterior color samples are available now
exclusively at Menards and retail for $3.79. Samples are available
in the Satin finish. For more information on Dutch Boy products,
please visit www.dutchboy.com. For more information on Menards
stores and locations, visit www.menards.com.
About Dutch Boy Group:
Founded in 1907, Dutch Boy Group, a part of The Sherwin-Williams
Company Diversified Brands Division, continues to be an industry
leader in delivering innovative and high-quality paint products and
packaging solutions. For more on Dutch Boy Group or any of its
“simple innovations” painting products, visit www.DutchBoy.com or
call 1.800.828.5669.
DeVries GlobalElizabeth Wolfsthal,
212-546-8613ewolfsthal@devriesglobal.com