Customers Can Test No Prep, No Prime Formula at Home before Committing to a Color

Dutch Boy® paints has simplified the process of choosing an exterior paint color with the launch of their new Dura Weather® MAXBOND™ exterior color samples. Unlike most other samples, which traditionally contain lower quality paint, Dutch Boy’s color samples—both Platinum interior and MAXBOND exterior—contain the actual product, allowing homeowners to not only test the color on the interior and exterior of their home, but also experience the ultimate protection and quality of the paint product.

Dura Weather MAXBOND is made of an exclusive No Prep, No Prime formula, which features ingredients that allow consumers to paint over sound, non-peeling, previously painted surfaces. Even if surfaces are chalky, dirty or glossy, Dura Weather MAXBOND achieves excellent adhesion without the need to power wash or sand in advance. It can also be applied over bare surfaces of wood, vinyl and aluminum without the need to use a separate primer, further simplifying the decision making process for homeowners.

“By providing Dura Weather MAXBOND exterior color samples to our customers, we are taking the guesswork out of choosing an exterior color, while giving consumers the opportunity to see firsthand the quality and maximum protection the product delivers before making a major commitment,” said Michelle Bangs, Dutch Boy brand manager. “With these samples, we hope to boost the confidence of our consumers and reassure their paint purchase decisions.”

Dura Weather MAXBOND exterior color samples are available now exclusively at Menards and retail for $3.79. Samples are available in the Satin finish. For more information on Dutch Boy products, please visit www.dutchboy.com. For more information on Menards stores and locations, visit www.menards.com.

About Dutch Boy Group:

Founded in 1907, Dutch Boy Group, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit www.DutchBoy.com or call 1.800.828.5669.

DeVries GlobalElizabeth Wolfsthal, 212-546-8613ewolfsthal@devriesglobal.com