FARMINGDALE, N.Y., March 27, 2015 /PRNewswire-iReach/ -- It's no
secret that the fashion industry is pretty cutthroat. You're either
in or you're out; you're hot or you're not. However, Estelle's
Dressy Dresses of Farmingdale, New
York, has been a leader in trying to change these archaic
beauty ideals.
Photo - http://photos.prnewswire.com/prnh/20150327/194938
Target recently launched a ready-to-wear product line, featuring
designer, Ava & Viv. They received a lot of positive feedback
for venturing into more plus-size options; however, the line also
garnered a lot of criticism because plus-size consumers felt the
clothes were limiting, and in some cases, unflattering. Many Target
stores are also unreceptive to plus-size options because of the
physical layout of the store. It alienates the plus-size section
rather than fully integrating it into the women's department.
Although it's a step in the right direction for progression of
the plus-size market into the fashion industry, it is nowhere near
where it should be. Estelle's has recognized the power and
prominence of plus-size buyers for many years. They have made all
of their customers feel welcome, regardless of their shape and/or
size.
Estelle's Dressy Dresses is the largest dress and gown retailer
in the world. With sizes ranging from 00-40 there is no
discrimination against women with a little extra to love.
With thousands upon thousands of dress options, from name brands
including Dave & Johnny, Sydney's Closet, R & M Richards, Betsy and
Adam, Xscape, Onyx, Patra, J Kara, Jessica
Howard, and more, they are committed to adhering to the
needs of women from all walks of life.
Estelle's Dressy Dresses is the world's largest dress shop,
featuring over 20,000 quality prom, wedding, cocktail, kids and
plus size dresses at affordable prices. Estelle's is committed to
helping you find the perfect dress for any occasion in its 37,000
square foot megastore. Estelle's has been voted the "Best Women's
Wedding Evening Wear" destination on Long
Island since 2012 by the Long Island Press. As a leading
dress shop, Estelle's strives to help you look your best at the
most important times in your life.
Media Contact: Yolanda
Rosales, Estelle's Dressy Dresses, 631-420-0890,
sales@estellesdressydresses.com
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SOURCE Estelle's Dressy Dresses