Heineken N.V. announces organisational changes to accelerate strategy delivery
31 March 2015 - 05:01PM
Amsterdam, 31 March 2015 -
Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) today announced that
in order to accelerate the delivery of its global strategy it will
make changes to its operating model and ways of working. The
changes will allow the business to better focus on growth
opportunities, to be more agile in responding to consumer needs in
the marketplace and be more cost effective in doing so. The
key changes are:
The business will be regrouped
around 4 geographic regions. The existing regions of Western Europe
and Central and Eastern Europe will be united to form a single
Europe region, focused primarily on the European Union markets.
Stefan Orlowski, President Americas, will lead this region.
The existing Africa Middle East region will be combined with Russia
and Belarus to form a new region, Africa Middle East and Eastern
Europe. Roland Pirmez, President Asia Pacific, will lead this
new region. Marc Busain, Managing Director CM/HEINEKEN
Mexico, becomes President of the existing Americas region and Frans
Eusman, Chief Business Services Officer, becomes President of the
existing Asia Pacific region.
The Head Office organisation, both
functional and regional will be streamlined. The roles of Chief
Marketing Officer and Chief Sales Officer will be combined at a
global level in one Chief Commercial Officer role. Jan Derck
van Karnebeek, President Central and Eastern Europe and Global
Chief Sales Officer, will assume this position. Strategy
development will be embedded in the organisation and the role of
Chief Strategy Officer will be phased out. The key functions
currently within Global Business Services are now successfully
established and so will transfer to the CFO. As a result the
new management group will be leaner and renamed Executive Team.
Furthermore, the composition and
structure of the management reporting directly to the Executive
Team has been redesigned, subject to consultation with the relevant
Works Councils. In the coming three months, further work will
be undertaken in order to eliminate duplication, streamline
processes and simplify decision-making.
Taken together, these changes will
underpin delivery of the company's medium term target of improving
consolidated operating margin (beia) by around 40 basis points per
annum.
Jean-François van Boxmeer,
Chairman of the Executive Board and CEO of HEINEKEN said, "The
changes announced today will make us a more agile
organisation. Our management structure will be flatter, our
operating companies more empowered and our cost of doing business
lower. The new Executive Team consists of proven leaders who
will build on the outstanding work done by the HEINEKEN Executive
Committee over the last few years."
The new structure will be
operational from 1 July 2015 with HEINEKEN's first half
performance for 2015 reported under the existing regional structure
on 3 August. Restated figures for the prior year and 2015
first half performance based on the new regional structure will be
provided at a later stage. "Head Office" will remain as a separate
reporting entity.
HEINEKEN also announced a number
of departures at Executive Committee level:
Alexis Nasard, currently
Regional President, Western Europe and Global Chief Marketing
Officer, has at an earlier stage indicated his
intention to leave HEINEKEN to meet his ambitions outside of the
Company. He will leave HEINEKEN on 30 June 2015. Alexis
joined HEINEKEN in 2010 as Chief Commercial Officer and assumed his
current role in March 2013. Commenting, Jean-François van
Boxmeer said, "Alexis has been a very strong leader.
As Chief Marketing Officer he step-changed the marketing
agenda, with significant progress in innovation and global brands,
particularly Heineken®. This culminated in HEINEKEN being awarded
Cannes Lions 'Marketer of the Year 2015'. As President of Western
Europe, his highly focused strategy based on commercial
assertiveness and cost discipline delivered top and bottom line
growth and broad market share gains. He leaves HEINEKEN with
our genuine thanks and best wishes for his future."
Siep Hiemstra, currently President
Africa Middle East, will retire as planned in August 2015, once he
has reached the age of 60. Siep joined HEINEKEN in 1978 and
has worked in a variety of international management roles including
Deputy Director Africa, Regional Director South East Asia/Oceania,
Head of HEINEKEN Technical Services and Regional President Asia
Pacific. He assumed his current role in 2011.
Jean-François van Boxmeer said, "I want to commend Siep's more than
37 years of service around the world and in particular thank him
for his contribution to the development of our Asian and African
regions. He leaves an important legacy that will play a major
part in our company's future growth. I am pleased to say that
Siep will remain involved with HEINEKEN as a Board member of
Nigerian Breweries and United Breweries in India."
Chris Barrow, currently Chief
Strategy Officer, has decided to leave HEINEKEN in July 2015.
Chris joined HEINEKEN in 2004 working on a variety of business
development projects in Asia and Latin America before becoming
Managing Director HEINEKEN Latin America in 2005. In 2007 Chris was
appointed President of HEINEKEN's Polish operations, Grupa Žywiec
and in 2010 became President HEINEKEN Brazil. Chris was
appointed to the Executive Committee as Chief Strategy Officer in
2013. Jean-François van Boxmeer commented, "In the last 10
years, Chris has made an important contribution to our company via
his business development and management roles in our emerging
markets. His work as Chief Strategy Officer has been of
significant value. In particular, we have benefited from his
leadership and insight during the strategy development process and
from his stewardship of the changes that we are announcing
today. He has my thanks and best wishes for the future."
-ENDS -
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|
|
Press
enquiries |
|
Investor
and analyst enquiries |
John Clarke |
|
Sonya Ghobrial |
Head of
External Communication |
|
Director
of Investor Relations |
Christine van Waveren |
|
Gabriela Malczynska |
Financial
Communications Manager |
|
Investor
Relations Analyst |
E-mail:
pressoffice@heineken.com |
|
E-mail:
investors@heineken.com |
Tel:
+31-20-5239355 |
|
Tel:
+31-20-5239590 |
Notes to Editors:
Composition of the Executive Team from 1 July
2015:
-
Jean-François van Boxmeer, Chief Executive
Officer & Chairman of the Executive Board
-
Laurence Debroux, Chief Financial Officer &
Member of the Executive Board (subject to shareholder
approval at the AGM on 23 April 2015)
-
Stefan Orlowski, President Europe
-
Roland Pirmez, President Africa Middle East and
Eastern Europe
-
Marc Busain, President Americas
-
Frans Eusman, President Asia Pacific
-
Jan Derck van Karnebeek, Chief Commercial
Officer
-
Marc Gross, Chief Supply Chain Officer
-
Chris Van Steenbergen, Chief Human Resources
Officer
-
Sean O'Neill, Chief Corporate Relations
Officer
Biographies of all Executive Team members are
available on request or via www.theHeinekencompany.com.
Editorial information:
HEINEKEN is the world's most international brewer. It is the
leading developer and marketer of premium beer and cider
brands. Led by the Heineken® brand, the Group has a powerful
portfolio of more than 250 international, regional, local and
specialty beers and ciders. We are committed to innovation,
long-term brand investment, disciplined sales execution and focused
cost management. Through "Brewing a Better World", sustainability
is embedded in the business and delivers value for all
stakeholders. HEINEKEN has a well-balanced geographic footprint
with leadership positions in both developed and developing
markets. We employ 81,000 people and operate more than 160
breweries in 70 countries. Heineken N.V. and Heineken Holding
N.V. shares trade on the Euronext in Amsterdam. Prices for the
ordinary shares may be accessed on Bloomberg under the symbols HEIA
NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.
HEINEKEN has two sponsored level 1 American Depositary
Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken
Holding N.V. (OTCQX: HKHHY). Most recent information is available
on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via
@HEINEKENCorp.
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Source: HEINEKEN NV via Globenewswire
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