BELLEVUE, Wash., March 31, 2015 /PRNewswire/ -- What's in a
name? That's exactly the question newly launched Name.Kitchen hopes
to answer for millions of people worldwide who are naming new
businesses, websites and brands.
Name.Kitchen is an online "naming hub," powered by Donuts
Inc., where entrepreneurs can find the right name for a business or
brand—including its website name—that is as strong, valuable and
powerful as their business ideas. Name.Kitchen offers a
multitude of tips, tricks and trends to lead users to the perfect
name.
"Name.Kitchen was created to start a conversation on the 'power
of naming,' especially when selecting a name for a new business and
website," said Donuts Chief Marketing Officer Jeff Davidoff. "Names have value and they
matter. With more than 200,000 new domain names being registered
daily, many of which use meaningful not-com options, it's more
important than ever to select a name that truly represents your
business."
The team at Name.Kitchen curates an ever-changing collection of
stories and tools designed to accelerate business creativity in
ways that help entrepreneurs rethink how they portray themselves
online, especially through unique and practical names that more
authentically reflect who they are and what they do.
Entrepreneurs can explore trends and tips for crafting the
perfect name, find inspiration from business owners already
experiencing the creative power of naming and have a laugh at the
humorous backstories behind some of the biggest names in business
and pop culture.
"Our intent for aspiring dream-chasers everywhere is simple,"
said Davidoff. "We are putting a spotlight on the power of a name
to help entrepreneurs around the world make the leap from an idea
or inspiration to a powerful and memorable name."
The website will also feature a video series about small
business owners who share a variety of success stories, tips and
advice for fellow entrepreneurs. The first business to be featured
is Fathom.Clothing, a new clothing company based in Long Island,
N.Y., which set out to create a company that supports uniqueness
and individuality.
"The best decision I made was to start my own business and not
follow something that had already been done. My first T-shirt
design was titled 'Be Your Own Revolution' and it was the start of
our philosophy to influence people to change the world for the
better," said Dexter Dible, founder
of Fathom.Clothing. "The word 'fathom' means to comprehend or
enlighten, so it's no surprise that we selected a more creative way
to name our company. We're not a dot-com, we're a
dot-clothing."
Donuts, the largest registry of meaningful not-com options such
as .COFFEE, .FLORIST and .PHOTOGRAPHY, is not alone in encouraging
creative thinking about new ways to name and brand companies,
products, services and even ideas and points of view online.
Google, Inc. and Amazon are the next two largest registries joining
what has been dubbed the "not-com revolution."
"These new not-com choices give companies and entrepreneurs the
ability to create a more memorable, customizable and personal
website name, one that is truly reflective of their businesses,"
said Davidoff. "They can infuse their names with personality and
precision in a way that wasn't previously possible."
The launch of Name.Kitchen comes on the heels of the debut of
Donuts' first advertising campaign, "Freedom of Choice." The
campaign showcases an amazing array of name combinations now
available (including Amazing.DEALS) and drives traffic to
Your.DOMAINS, which offers a Kayak-like experience for people to
search for and purchase the perfect name.
For more information, Visit www.name.kitchen or follow us at
www.twitter.com/namedotkitchen and
www.facebook.com/NameDotKitchen.
About Donuts Inc.
Donuts securely operates the largest number of the Internet's
top-level domain names, or not-coms, and provides varied and
relevant online identities, in multiple languages and character
sets, to businesses, individuals, and organizations worldwide.
Donuts is headquartered in Bellevue,
Washington, with offices in Chicago, Los
Angeles, Washington, D.C.
and London. For more information,
please visit www.donuts.domains.
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SOURCE Donuts Inc.