-- 200 Million Smart Bulbs by 2020 in Smart Homes Worldwide will
be a Catalyst for Mass Market Adoption of Other Smart Devices
BOSTON, March 31, 2015 /PRNewswire/ -- Philips kicked
off the smart bulb market nearly three years ago with its pricey
Hue bulb, but at this year's CES a
horde of new entrants emerged. The transition from incandescent to
more energy efficient bulbs is an opening through which smart bulbs
– LED bulbs with wireless radios built in, which can be controlled
remotely – are gaining a foothold according to Strategy
Analytics' Smart Home Strategies latest report. Belkin, GE
and Philips are joined by Awox, Cree, LIFX, Sengled and a host of
others are profiled in "Smart Light Bulbs: The Competitive
Landscape".
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Click here for a copy of the report:
http://sa-link.cc/SmartBulbs
Key findings from the report:
- The smart bulb market is a fragmented "Wild West" with a
variety of technologies and control protocols being
implemented.
- Multi-function Smart Bulbs – those with Wi-Fi repeaters,
speakers and cameras will change consumers' perceptions of "light
bulbs".
- Interoperability is key – consumers don't want to have to worry
if a bulb they purchase will work with other bulbs they have or
will purchase. The industry must address this issue directly and
immediately.
- Lower prices ($15/bulb ) will
help develop the mass market; nevertheless these bulbs are
competing with incandescent bulbs priced less than $1.00.
- As bulb manufacturers compete for market share, it is important
that they have the right technology partners in order to broaden
their appeal – GE, LIFX and Philips are examples of vendors that
are growing their ecosystems to increase their market clout.
Quote: Bill Ablondi, Director,
Smart Home Strategies said: "Smart bulbs have the potential of
becoming a 'Trojan Horse' for introducing smart devices into homes
due to their ease of installation and networking capabilities; in
addition, multi-function bulbs with cameras, speakers or Wi-Fi
repeaters will alter the way consumers think about what can go into
light sockets."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with
advisory services, consulting and actionable market intelligence
for emerging technology, mobile and wireless, digital consumer and
automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for
enterprise success. www.StrategyAnalytics.com
US Contact: Bill Ablondi, +1 617
614 0700, wablondi@strategyanalytics.com
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