New service provides 24/7 guest support for
any and all situations
MISSISSAUGA, ON, April 1, 2015 /CNW/ - Boston Pizza, Canada's largest casual dining chain, is
committed to delivering great guest experiences. Today, the brand
takes the experience one step further with the introduction of the
"BP Wingman" service. Accessible through a new mobile phone
application, guests in need can order up a BP Wingman to help them
out of sticky situations. From bad dates to a missing goalie in the
final game of the season, the BP Wingman is able to provide
emergency help – along with a two-four of Boston Pizza's famous
wings.
"Just in time for the hockey playoffs, Boston Pizza has a new
way to provide our guests with another memorable and unique
experience," says Steve Silverstone,
Executive Vice President of Marketing for Boston Pizza
International. "With the launch of the BP Wingman app we'll be
taking the guest experience to the next level and really setting
ourselves apart from our competitors."
To summon the BP Wingman, Boston Pizza guests simply download
the BP Wingman app and hit 'order.' Users can expect the BP Wingman
to arrive within moments to solve the issue at hand – from a saucy
face that needs a clean up to a lending a hand for a high-five when
your team scores a goal. Every Boston Pizza location across
Canada will have a BP Wingman on
standby to swoop in whenever his services are needed and always
equipped with his sidekick – a tasty two-four of Boston Pizza
wings.
"My job is simple," explains The BP Wingman. "Help Boston
Pizza guests with any of life's sticky situations so that they can
focus on more important things, like who scored the winning goal or
if they should order one or two flavours of wings with their BP
Wings Two-Four."
The BP Wingman service officially launches today and is
available nationwide. The app is available for download on all
mobile operating systems.
About Boston Pizza
Boston Pizza International Inc. is
Canada's No. 1 casual dining brand
with more than 360 restaurants in Canada and more than $1
billion in sales. Annually, Boston Pizza serves more
than 40 million guests. The company has been recognized as a
Platinum Member of Canada's 50
Best Managed Companies. Boston Pizza believes that strong role
models inspire kids to be great, and in 2014, the Boston Pizza
Foundation created Future Prospects to help support organizations
that mentor kids to reach their full potential. Boston Pizza
International Inc. is located in Richmond, B.C. and has regional offices in
Mississauga, Ontario and
Laval, Quebec. For more
information, visit www.bostonpizza.com.
SOURCE Boston Pizza International Inc.