RIDGEFIELD, N.J., April 19, 2015 /PRNewswire/ -- At
10:00am EST today, NJ-based,
family-owned Toufayan Bakeries will begin a GUINNESS WORLD RECORDS™
official record attempt to create the Largest Display of Sandwich
Wraps in support of this year's Walk MS New Jersey event. With the help of
dozens of volunteers from the National Multiple Sclerosis Society,
the Toufayans will create 750 individual wraps, each one different
than the next, as an official GUINNESS WORLD RECORDS adjudicator
oversees the attempt.
"Bergen County has been home to
our family and our business for decades. In breaking the
record today, we hope to help raise awareness for the National MS
Society and say thank you to the thousands of Walk MS NJ
participants who come out each year in support of this incredible
organization," said Karen Toufayan,
director of marketing for Toufayan Bakeries. "What better or
more delicious way to express that gratitude than to 'Wrap it Up
for a Cure' by working together to create and then enjoy 750 wraps
in the beautiful Overpeck Community Park."
Toufayan Bakeries, one of the country's largest family-owned
baked goods companies is known for its high quality wraps, bagels,
pitas and snacks, and for innovating within the category.
Toufayan will leverage the diversity of its product line for the
attempt using ten different varieties of wraps (from whole wheat
and spinach to gluten-free garden vegetable and savory
tomato), 46 pounds and eight varieties of deli meat, 750
individual slices of six cheese varieties, and 25 pounds of sliced
vegetables. The final display of wraps will be completed
within one hour; then counted and verified by a GUINNESS WORLD
RECORDS official, and then provided to Walk participants for
lunch. Local Ho Ho Kus, NJ business the Red Cedar Market
assisted with all of the preparation of ingredients for the event.
www.redcedarmarket.com.
Throughout the month of March, recognized as MS Awareness Month,
Toufayan supported the National MS Society by donating a portion of
product sales to the organization.
"Whether one is diagnosed with MS, caring for a loved one with
the disease or engaged in efforts to treat or cure, the key to the
future is working together," said Karen
Drzik, executive director of the New Jersey Metro Chapter of
the National Multiple Sclerosis Society. "When local
businesses, institutions and residents unite, it makes every step
forward that much more meaningful. The Toufayan family is as
committed to community as they are to producing outstanding baked
products."
"Bergen County is proud to host
Toufayan Bakeries and the National MS Society's Wrap-It-Up for a
cure at Overpeck Park," said Bergen County Executive Jim Tedesco. "Thousands of Bergen County residents will come together to
watch as they make a GUINNESS WORLD RECORDS official attempt to
break the record for the largest display of sandwich wraps.
The Wrapathon will have music, free wraps, activities for children,
and bring attention to a good cause. MS is a highly
unpredictable, disabling disease of the central nervous system that
doctors and scientists are still struggling to combat and even
determine its cause – which is why we need to help raise awareness
for the hundreds of thousands across New
Jersey and the country affected by MS. I encourage
Bergen County residents to help
fight MS and watch history be made."
'Relyin on Toufayan' How to Properly Wrap a
Wrap
Making 750 wraps is tough. For some, making just one is
a challenge. So Toufayan has shared a 3-step how-to video at
www.Toufayan.com/guinness-world-record.
For more information on Toufayan's GUINNESS WORLD RECORDS
official record attempt visit the brand's website at
http://toufayan.com, on Facebook at http://facebook.com/toufayan
and on twitter @Toufayan.
About Toufayan
Since 1926, families have been
relyin' on the fresh taste of Toufayan. Toufayan is one of the
largest privately held specialty bread bakeries in the US. Making
the best bread has always been a passion for the Toufayan family.
For almost 90 years, the Toufayans have been filling lunch boxes,
toasters, and tummies with fresh lines of pitas, flatbreads,
bagels, wraps, lavash, and breadsticks. Based in Ridgefield, N.J. with bakeries in Orlando and Plant
City, Florida, the third generation of Toufayans oversees
the entire process from ingredient sourcing and production to
distribution. While trends come and go, high quality, fresh and
authentic products are always in demand. The Toufayan family is
committed to quality you can taste. Visit Toufayan and discover
recipes at Toufayan.com.
About National MS Society
The Society mobilizes people
and resources to drive research for a cure and to address the
challenges of everyone affected by MS. In 2014, the Society
invested $50.6 million to advance
more than 380 research projects around the world in order to stop
MS in its tracks, restore what has been lost and end MS forever.
Through its comprehensive nation-wide network of programs and
services, it also helped more than one million people affected by
MS connect to the people, information and resources needed to live
their best lives. For more information, visit
www.nationalMSsociety.org. For more information on Walk MS NJ or
the New Jersey Metro Chapter, visit
www.nationalMSsociety.org/NJM.
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