NEW YORK and COPENHAGEN, Denmark, April 21, 2015 /PRNewswire/ -- BMW has
passed the Walt Disney Company and Google to take the top spot in
Reputation Institute's 2015 Global RepTrak® 100, the
world's largest annual survey of corporate reputations.
"After several years of turmoil tied to the global financial
crisis, corporate reputations have begun to stabilize as companies
rebuild trust and respect with consumers," said Jamie Bedard, CEO of Reputation Institute.
"Continuing a trend, the companies with the strongest reputations
are focused on more than just the products or services they sell,
with corporate social responsibility – citizenship, governance and
workplace – taking on more importance than ever."
Corporate reputations drive a wide range of downstream outcomes,
from consumer willingness to buy from, recommend or invest, to
stock performance and crisis resiliency. The majority of consumers
will give reputable companies the benefit of the doubt in a crisis,
compared to only 20 percent for companies with a poor
reputation.
The top ten companies in the 2015 Global RepTrak 100 are:
- BMW
- Google
- Daimler
- Rolex
- LEGO
- The Walt Disney Company
- Canon
- Apple
- Sony
- Intel
The RepTrak model is the gold standard for reputation
measurement, providing a one-of-a-kind measurement of how the
public views the world's best-known companies, examining 15
stakeholder groups in more than 25 industries and more than 50
countries for more than 7,000 companies.
The rankings are based on each company's "Pulse" – the emotional
connection consumers have to a brand. The results are further
broken down into seven dimensions of rationality, which define why
consumers feel the way they do.
"The added depth of the RepTrak methodology uncovers exactly
those areas where companies must work to better manage their
reputations," said Bedard. "Improving reputation by five points
coincides with a 6.3 percent increase in recommendation and a more
than 5 percent increase in propensity to buy."
In 2015, Reputation Institute conducted more than 61,000
interviews for the Global RepTrak 100 study to measure the public's
perception of companies based on seven dimensions: innovation,
leadership, governance, citizenship, workplace, performance, and
products/services. The complete list of Global RepTrak 100
companies can be found online at
http://www.reputationinstitute.com/thought-leadership/global-reptrak-100.
About Reputation Institute
Reputation Institute (RI) is the world's leading consulting and
advisory firm for reputation. RI enables many of the world's
leading companies to make more confident business decisions that
build and protect reputation capital, analyze risk and
sustainability topics, and drive competitive advantage. RI's most
prominent management tool is the RepTrak® model for
analyzing the reputations of companies and institutions — best
known via the Global RepTrak® 100, the world's largest
and most comprehensive study of corporate reputations, as well as
Country RepTrak® and City RepTrak® studies
that look at reputation across organizations within a given
geography.
Learn more at: http://www.reputationinstitute.com/
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SOURCE Reputation Institute