BRADFORD, Pa., April 22, 2015 /PRNewswire/ -- Zippo
Encore officially announces a partnership with the "Summer's
Last Stand" U.S. tour featuring Grammy Award-winning,
multi-platinum rock band Slipknot.
At each stop on the upcoming summer jaunt, Zippo Encore's pop-up
retail shop will feature custom Zippo lighters, including several
that have been designed personally by members of the band as part
of the Zippo Encore Artist Custom Series Program. Fans will also
have opportunities to win various prizes, including autographed
merchandise, and create their own original lighter designs.
Prior to the start of the tour, members of Slipknot will convene
for a design session where the collectible lighter set will come to
life. The Slipknot lighters will be available for purchase at
Zippo's pop-up shop and merchandise tables at each of the concerts,
as well as online at www.Zippo.com and www.Slipknot1.com. Fans will
be given behind-the-scenes access into the design process – in
addition to exclusive concert footage and band interviews – by way
of videos uploaded to Zippo Encore's social media channels.
"Who can think of a concert – especially a heavy metal or hard
rock concert – without picturing Zippo lighters in the air, showing
appreciation for the music that's being played?" said Corey Taylor, Lead Singer, Slipknot. "We're
excited to partner with Zippo and put our creative caps on to
ultimately create something special for our fans, something that
they'll appreciate and haven't seen before."
Leading up to "Summer's Last Stand," the Zippo Encore Facebook
page will host ticket giveaways for several of Slipknot's
concert dates, providing a few lucky fans with pit and backstage
access. Members of the band are scheduled to visit Zippo's
headquarters in Bradford, Pa., to
tour the factory, see how their custom Zippo lighters are made and
learn more about the company's storied history.
"In teaming up with Slipknot, we have a unique opportunity to
pair rock royalty with one of America's most iconic and
recognizable brands," said Brent
Tyler, Global Brand Manager, Zippo. "This partnership will
be unlike anything Zippo Encore has done previously, and we're
looking forward to giving our fans something truly special to get
excited about this summer."
.5: The Gray Chapter, Slipknot's fifth studio album for
Roadrunner Records and first since 2008's RIAA platinum certified
chart-topper, All Hope Is Gone, made a stunning chart debut
upon its October 2014 arrival,
entering the SoundScan/Billboard 200 chart at #1 with sales in
excess of 131,000 albums – the highest debut for a hard rock record
last year. Furthermore, the album made an explosive chart impact
around the globe, with #1 debuts in Japan, Australia, Canada, Russia, and Switzerland, alongside top 5 debuts in the
United Kingdom, Germany, Ireland, Austria, New
Zealand, Mexico,
Denmark, and Finland.
Zippo Encore will once again be providing music lovers with
unique experiences and behind-the-scenes access at some of the top
music tours and festivals throughout 2015. For more information
about Zippo Encore's full program lineup, and for chances to win
tickets and upgrades all summer long, visit
www.facebook.com/ZippoEncore, www.twitter.com/ZippoEncore and
http://instagram.com/zippoencore. Zippo lighters can be customized
at any time at www.Zippo.com/customize.
About Zippo
One of the most recognized brands in the world, Zippo was
founded in the fall of 1932 by George G.
Blaisdell in Bradford, PA,
where it has manufactured over 500 million windproof lighters. With
the exception of improvements to the flint wheel and modifications
in case finishes, the product remains unchanged and is backed by
the company's famous lifetime guarantee – "It works, or we fix it
free.™" Zippo's diverse product line includes lighter accessories;
butane candle lighters; watches, fragrance, and lifestyle
accessories for men; and a robust line of heat and flame products
for outdoor enthusiasts. Zippo markets in over 160 countries
and also owns the Ronson brand of lighters and fuel and
W.R. Case and Sons Cutlery Company,
both based in Bradford, PA.
For more information, visit www.Zippo.com.
Video -
http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/1304637-Zippo-Slipknot.mp4
Logo - http://photos.prnewswire.com/prnh/20150421/200235LOGO
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SOURCE Zippo Manufacturing Company