By Anupreeta Das And Kristen Scholer 

The festivities around Berkshire Hathaway Inc.'s annual meeting kicked off early Saturday morning with shareholders being greeted by a parade of steers and a Wells Fargo & Co. stagecoach as they waited in line for the doors to open.

Right in front of the CenturyLink Center in downtown Omaha, which is expected to host more than 40,000 attendees for the meeting, more than a dozen NetJets Inc. pilots belonging to a union held placards and marched. The Berkshire-owned private-jet company has been in the midst of contract negotiations with its unions.

Storm clouds threatened, but the rain held in check. Shareholders were in high spirits. Berkshire is celebrating 50 years of Warren Buffett at the helm of the diversified holding company. On Friday, Berkshire posted a nearly 10% increase in net profit.

Once the doors opened, shareholders rushed in to grab seats. Some made their way to the exhibition hall where more than 40 companies wholly or partly owned by Berkshire, including cowboy-boot maker Justin Brands and See's Candies, were preparing to hawk their wares. The hall was open to shoppers on Friday, too.

At the Benjamin Moore booth, they had furry bears on offer while at the Borsheims jewelry counter, shareholders could buy Berkshire stock-certificate pendants in gold and silver.

"[The environment] almost feels like a cult or religion," said shareholder Kenneth Yap, who traveled all the way from Malaysia to attend the weekend-long event. "People are almost fanatical about their adoration [for Mr. Buffett]." Mr. Yap bought B shares just a few months ago specifically because he wanted to attend this year's meeting.

Although it was just after 7 a.m., shareholders already were munching on Dilly bars from Berkshire-owned Dairy Queen. As he walked into the hall, Warren Buffett too grabbed a bar and made his way to the newspaper-tossing contest, where former supermodel Kathy Ireland, in a blue dress and heels, was practicing her throw.

"You're taking this very seriously," Mr. Buffett said to Ms. Ireland, who was folding a 40-page edition of the Omaha World-Herald, another Berkshire company, into a compact roll. "It's easier when it's heavier," Mr. Buffett added, referring to the paper's weight.

For shareholders who wanted to try their hand at throwing a newspaper across a 35-foot aisle with the goal of landing it on a Clayton Homes porch, there were pre-folded papers of 36, 38 and 40 pages.

"Nobody throws a paper like Mr. Buffett," Ms. Ireland said. However, the 84-year-old billionaire was off his A game.

Microsoft co-founder Bill Gates chose a pre-folded paper with 36 pages and tried his hand. The paper sailed in the air and landed outside the porch. He tried again, and it reached the steps, but not the porch.

"It's easier without the steps," Mr. Gates, a Berkshire director, complained. "They do some homes without the steps." The Microsoft founder, dressed casually in a pale yellow sweater, said he too had been a paperboy in his youth, delivering the Seattle morning paper.

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