AKRON, Ohio, May 5, 2015 /PRNewswire/ -- Kay® Jewelers has
announced the brand's launch on Pinterest and Instagram to enhance
its existing social presence on Facebook®, Twitter® and YouTube.
With these introductions, guests will have a unique opportunity to
interact with the brand through eye-catching visuals that showcase
the company's beautiful jewelry in unique and creative ways that
are sure to inspire. In celebration of the Pinterest launch, Kay
has also announced a special "Best Mom Ever Pin-To-Win Mother's Day Sweepstakes" which runs through
May 10.
Guests can visit Kay® Jewelers on Pinterest at
www.pinterest.com/kayjewelers, where they can engage with a variety
of boards featuring an array of pinable jewels including gorgeous
engagement rings, a "Best Mom Ever" gift guide for Mother's Day as well as Jane Seymour's favorite picks for mom from the
Open Hearts by Jane Seymour® collection. Those visiting Kay®
Jewelers on Instagram, at www.instagram.com/kayjewelers, will
discover share-worthy photos of the hottest trends, classic styles
and latest products from the most fashionable jewelry brands, all
captured in a way that will keep guests wanting more.
"As our product is, by nature, very visual, the Pinterest and
Instagram platforms are a great fit and provide a unique
opportunity to not only highlight our brands and exclusive
collections, but further engage guests as well," said Kimberly Kanary, Vice President of Public
Relations and Social Media, Kay® Jewelers. "This launch
expands upon our already popular social channels and we look
forward to introducing some exciting content on these platforms in
the near future."
Mother's Day Pin-to-Win
Promotion Announced
To celebrate the launch of Pinterest, Kay® Jewelers will host
the "Best Mom Ever Pin-To-Win Mother's
Day Sweepstakes" now through May
10. Guests will be encouraged to find inspiration from the
Kay "Best Mom Ever" Pinterest Board, follow Kay® Jewelers, and pin
their favorite Mother's Day gifts to
their own board using the hashtag, #BestMomEverSweeps.
To enter for a chance to win, guests can visit
www.KayBestMomEver.com to complete the entry form and share the URL
of their Pinterest board on or before May
10. Guests also have the opportunity to receive additional
entries by sharing the sweepstakes on Facebook® or Twitter® and
encouraging their friends to enter. They will receive an
additional entry for each friend that enters through their link (up
to 25).
One grand prize winner will receive a $1,000 Kay® Jewelers shopping spree (in the form
of a gift card), along with a round trip limo ride to their local
Kay® Jewelers store and a bouquet of flowers. Five first prize
winners will receive a Diamonds in Rhythm 1/5 carat white gold
necklace.
There is no purchase necessary to enter. The promotion
will run through May 10, 2015 and
guests must be 18 or older to enter. Guests can visit
www.KayBestMomEver.com for the Official Rules and complete
sweepstakes details.
About Kay® Jewelers
Kay® Jewelers, the number one
jewelry store in America, is conveniently located in malls and
off-mall shopping centers across the country. Kay® Jewelers is
operated by Signet Jewelers Limited, the largest specialty retail
jeweler in the US, UK and Canada.
Signet Jewelers operates Kay® Jewelers among its approximately
3,600 stores. For additional information on Kay® Jewelers visit
www.Kay.com, follow us on Facebook® (www.facebook.com/KayJewelers),
Twitter® (www.twitter.com/KayJewelers), YouTube
(www.youtube.com/KayJewelers), Pinterest
(www.pinterest.com/KayJewelers) and Instagram
(www.instagram.com/KayJewelers).
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SOURCE Kay Jewelers