ROCHESTER, N.Y., May 22, 2015 /PRNewswire/ -- Genesee Brewery
recently revealed a new packaging design for its family of
products. A return to the original name of Genesee Light, along with graphic changes on
Genesee Beer, Genesee Cream Ale and
Genesee Ice, take cues from
Genesee's heritage while connecting with today's consumer. People
can expect to see the new packaging on shelves this month in
grocery, drug and convenience stores across the Northeast.
The new packaging includes a complete overhaul of Genny Light which will revert back to its
original name of Genesee Light that
dates back to 1978. Other changes will roll out to Genesee Beer, Genesee Cream Ale and Genesee Ice packaging, including graphic
updates, the addition of a wheat stalk, and the designation as
New York state's oldest
brewery.
"The packaging has changed but the beer is the same great
quality beer that generations of people have enjoyed," said
Mike Mueller, brewmaster at Genesee.
"There is real love for the simplicity and values that Genesee
stands for. People all over the Northeast come together over
Genesee Beer and we love it."
The 137-year-old Genesee Brewery revealed its new packaging with
a dramatic unveiling of three-story-high "beer cans" outside of the
brewery. The "cans" are actually beer storage tanks wrapped to
mirror Genesee Light, Genesee Beer and Genesee Cream Ale cans.
About 7,425 square-feet of cloth was used to cover the cans
which hold the equivalent of 35,862,784 ounces of beer. The cloth
dropped in theatrical style in front of an enthusiastic audience.
Passionate Genesee fan and well-known musician, Tommy Brunett surprised the crowd of employees
and alumni watching with a live performance of "I Like Beer,"
Genesee's unofficial theme song, as the curtains came down.
The beer cans have become somewhat of a landmark in Rochester, NY since they were first wrapped in
2010. The cans have attracted tourists, local beer enthusiasts,
marriage proposals and plenty of photographs.
About The Genesee Brewery
The Genesee Brewery, based
in Rochester, is the oldest
brewery in New York state, and is
part of North American Breweries. The brewery makes the classic
Genesee line of beers, the Original Honey Brown Lager, the Dundee
Ales & Lagers family of craft beers, as well as Seagram's
Escapes. More information: Genesee Brewery Newsroom.
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SOURCE The Genesee Brewery