NEW YORK, May 28, 2015 /PRNewswire/ -- Key
Findings
•The global enterprise rights management (ERM) market is in a
period of renaissance. Encryption-centric, business-internal
solutions are giving way to a new wave of collaboration-centric,
analytics-focused solutions designed to improve collaboration and
streamline workflows while still protecting information against
leakage and protecting companies against non-compliance and
intellectual property (IP) theft.
•From a definition perspective, the notion of enterprise rights
management is being broadened to information rights management to
encompass unstructured data and to secure collaboration to
encompass use cases such as cross-company collaboration and the
growing use of portable devices outside the firewall to process and
view potentially sensitive information.
•Encryption, policy enforcement, identity verification, and
integration with enterprise content management systems (ECMs)
remain key aspects of ERM solutions. Vendors and customers alike
continue to push for as much automation of policy definition,
protection, and incident identification as possible, in order to
minimize the scope for error and to maximize the efficiency of
protection.
•Recent headline-making incidents of document leakage through
hackers and individuals, as well as increasingly stringent
compliance regulations as they pertain to personally identifiable
information (PII) and export-control regulations, are driving
demand growth, particularly in North
America.
•That said, traditional restraints to adoption continue to hinder
uptake. These include the need to install clients or plugins for
offline rendering and the use of protected documents, interruptions
to everyday workflows, the high initial expense of installation and
integration, and mistrust in value proposition.
Software-as-a-Service (SaaS) offerings are negatively impacting
revenue growth, although they are positively impacting total user
counts.
•All things considered, 2014 was a particularly strong year for ERM
sales. The prognosis over the 5-year forecast period is strong,
with steady year-over-year growth. In terms of competitive
landscape, the traditional leaders Microsoft, Adobe, and Fasoo
continue to account for over two-thirds of total market
revenues.
•Enterprise vendors such as EMC and Oracle, who entered the market
by virtue of acquisitions, are beginning to fade in market position
as the value of built-in ERM erodes and new technologies and
approaches to ERM find stronger favor. Seclore has risen quickly in
the ranks of market share; WatchDox and FileOpen also have
noteworthy market presence.
•While on-premises deployments of ERM systems remain the mainstay
of the market today, SaaS-based revenues are growing quickly.
Value-added resellers (VARs) and system integrators (SIs) continue
to play a key role in helping vendors grow market share and in
helping enterprise customers quickly and productively plan and
deploy ERM systems.
CEO's Perspective
Government and intelligence, healthcare, and pharmaceuticals are
the fastest-growing verticals, although the value proposition and
ROI model for each is distinctly different.
Today's ERM = encryption + analytics. Full security is needed for
internal workflows; access control and tracking are key for
externally shipped documents.
Fear, uncertainty, and doubt (FUD)-based marketing is rampant in
this market, leading vendors' need to stay alert and clearly
communicate their ongoing relevance.
The standalone value of ERM remains relatively trivial. ERM
solutions are nearly x times more valuable when packaged with a
broader productivity or collaboration solution.
Consultants, VARs, and SIs continue to play a critical role in
growing and maintaining market share. This should be the CEO's key
focus area when considering a growth strategy.
Market Definitions
•Enterprise rights management solutions are document control
solutions which typically rely on encryption, optionally coupled
with usage monitoring and event detection, designed to protect
sensitive documents from unauthorized use. Use cases span the
protection of intellectual property (IP) from hostile insiders as
well as hackers, ensuring that personally identifiable information
(PII) is used in conformance with applicable regulations, and
controlling/monitoring document use across a variety of
business-to-business (B2B) use cases.
•Business-to-consumer (B2C) technologies, such as digital mailbox
solutions and eBook protection are not included in this definition.
Non-enterprise solutions such as content digital rights management
(DRM), simple file encryption, and folder- or file-based access
control features in cloud-based storage services are not considered
ERM systems. Virtual data room (VDR) SaaS solutions are also not
included in our market definition.
•Our definition of ERM revenues is limited to revenue directly
accrued from the licensing and maintenance of an on-premises or
SaaS offering. Professional services and integration fees, whether
accrued by the vendor or by a third-party SI, are not included in
market sizing.
Vertical Segment Definitions
Government and Intelligence (G&I): This includes the use of ERM
by military, defense, government, and intelligence agencies for the
purposes of protecting classified documents and military
technological documentation against espionage, public disclosure
("leakage"), and other forms of compromise. Military-grade
resistance to hacking and breaches is a critical requirement for
this segment.
Business and Professional Services (BPS): This includes use of ERM
to protect internal, potentially sensitive, documents against
unintentional disclosure, as well as intentional theft by
employees. ERM systems are also used to discontinue access once an
employee leaves the organization or once collaboration with an
external consultant has ended. Often this class of customers
produces documents as products—in this case, deliverables
(typically in PowerPoint, Excel, or PDF format)—which are secured
by ERM to protect the organization's revenue by minimizing piracy
of the documents and maximizing visibility into where and how the
protected documents are being accessed and used. Transparency and
ease of use is paramount in this sector; often customers will be
willing to sacrifice protection for end-user satisfaction.
Education and Training (E&T): Whether K-12, university, or
professional training institutions, often proprietary
material—typically in PDF format—is created at considerable expense
and yet is subject to piracy and sharing. ERM is used to protect
investments in training materials and to maximize student
engagement. It should be noted that ERM is distinct from eBook
protection or video DRM; ERM is primarily used in B2B scenarios
tying document rights to specific identities, while eBook security
is primarily a B2C technology tied to consumer devices and PCs.
Here, also, usability is paramount.
Manufacturing (MFG): The manufacturing sector most often uses ERM
to control access to sensitive, proprietary documents, typically
related to patent-pending or trade secret material. This sector
also often uses ERM to revoke access to old versions of
documentation, thus ensuring that only the most recent
documentation is used by support personnel globally. Typically,
targets of protection include not only PDF documents but also
EDA/CAD/CAM designs.
Publishing (PUB): The use of ERM is widespread in the publishing
industry to protect manuscripts and works in progress, typically in
PDF format. Recipients of protected documents may include
distributors and outsourced personnel. Again, this use case is
distinct from eBook protection.
Oil and Gas (O&G): Oil and gas exploration companies leverage
ERM to protect highly sensitive documents and designs against
unauthorized leakage. Similar to the manufacturing use case, a wide
variety of target formats need to be supported by ERM systems
serving this vertical. Shared collaboration spaces, or so-called
Virtual Secure Work Spaces, compete with pure ERM-based approaches
to serve this vertical. For the purposes of this analysis, these
types of services, which are often built using a pure-play ERM
core, are treated as de-facto value-added resellers.
Pharmaceuticals (Pharma): An emerging vertical for ERM, pharma
companies are increasingly relying on ERM systems as the final
layer of defense for sensitive research and clinical trial
documents that are inevitably under continuous attack from hackers
and espionage teams. Security is a critical requirement, as is
ongoing tracking and monitoring. Document formats are most
typically Microsoft Office or PDF.
Banking, Financial Services, and Insurance (BFSI): Also an emerging
vertical, BFSI is using ERM to not only protect PII while
outsourcing and internally storing documents, but also for secure
distribution and monitoring of confidential company information
during, for example, IPO and M&A events.
Healthcare: Health insurance companies, hospitals, and similar
healthcare institutions leverage ERM to secure internal documents
in compliance with HIPAA and other privacy regulations.
Other: This captures all other segments, including general
corporations using ERM for the protection of internal structured
and unstructured documents (such as email and Microsoft Office/PDF
documents) and also includes, for example, legal services who
protect case files to comply with applicable laws and client
agreements; and retail who seek to protect PII during internal
processing and external outsourcing.
Key Questions This Study Will Answer
Is the market growing? How long will it continue to grow and at
what rate?
Are the existing competitors structured correctly to meet customer
needs?
Is this an industry or a market? Will these
companies/products/services continue to exist or will they be
acquired by other companies? Will these products/services become
features in other markets?
What are the current pricing trends in the market, and how are
competitors continuing to provide value-priced products?
What technical trends, including encoding technologies, are shaping
the marketplace today? What trends are on the horizon, and what
does this mean for future product strategy?
What factors are customers considering when choosing new equipment
and timing upgrades, and what does this mean for global growth
strategies for vendors?
Read the full report:
http://www.reportlinker.com/p02851853-summary/view-report.html
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