Save Our Water Launches Summer Public Education Campaign
01 July 2015 - 2:28AM
Business Wire
Californians urged to severely limit outdoor
watering this summer
With California in the grip of the worst drought in a
generation, Save Our Water – California’s official statewide
conservation education program – is launching a new public
education campaign urging Californians to step up and make even
more cuts in their water use. The campaign comes at the start of a
hot, dry summer and potentially dangerous fire season.
Save Our Water’s campaign urges Californians to “Let It Go” by
limiting outdoor water use and letting lawns fade to gold for the
summer, while preserving precious water resources for trees and
other important landscapes. The campaign’s first phase will run
through the end of July and also encourages Californians to “Turn
It Off” and cut back on water use wherever possible inside and out.
Campaign elements include billboards, outdoor media, traditional
and digital radio, digital and social media, theatre ads, and
on-the-street efforts that will be seen and heard throughout areas
of the state facing the highest water use reduction targets set by
the State Water Resources Control Board.
“For the first time ever, we have an overall mandatory statewide
goal to reduce water use by 25 percent, with some communities
facing targets up to 36 percent,” said Mark Cowin, Director of the
California Department of Water Resources. “The Save Our Water
campaign is designed to help Californians find new ways to conserve
this summer, especially outdoors.”
Save Our Water’s website is available in both English and
Spanish and is filled with tips, tools, and inspiration to help
every Californian find new and creative ways to conserve. From tips
on how to keep trees healthy during the drought to an interactive
section allowing users to visually explore how they can save water
both inside and outside the home, Save Our Water has a wealth of
resources available for Californians. This week, Save Our Water
will be featuring tips to help Californians prepare for the summer
fire season.
“Because of the drought, our fire season has never really ended,
which means saving water and fighting fire go hand-in-hand,” said
Chief Ken Pimlott, CAL FIRE director. “Already we have seen several
large and damaging fires, and we are only in our first week of
summer. Every drop saved by Californians is an extra drop to help
fight damaging and dangerous fires.”
“We are in the midst of a truly extraordinary drought and every
Californian has an important role to play,” said Tim Quinn,
Executive Director of ACWA. “This summer we have to go above and
beyond our usual conservation efforts, from letting lawns fade to
gold to replacing old toilets and faucets. Every action we take
will get us closer to hitting our water reduction goals.”
Throughout the drought, Save Our Water has aimed to give
Californians tools and tips to help everyone easily conserve at
home and at work, every day. Save Our Water connects with
Californians on its Facebook page, Twitter and Instagram
accounts.
Governor Edmund G. Brown Jr. has directed the first-ever
statewide mandatory water reductions in California, calling on all
Californians to reduce their water use by 25 percent and prevent
water waste. Save Our Water is a partnership between the
Association of California Water Agencies and the California
Department of Water Resources.
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version on businesswire.com: http://www.businesswire.com/news/home/20150630006238/en/
Association of California Water AgenciesJennifer Persike(916)
441-4545 or (916) 296-3981 (cell)jenniferp@acwa.comorDept. of Water
ResourcesEd Wilson(916) 651-7512ed.wilson@water.ca.gov