NEW YORK, July 1, 2015 /PRNewswire/ --
Summary
Quad-Play Strategies in Western
Europe: Growth Drivers and Best Practices for Service
Providers, a new Insider from Pyramid Research, offers an overview
of the telecom market in Western
Europe and highlights the main success factors that have
driventhe operators to migrate to quadruple-play. It then looks
into detail at three specific markets and presents the
opportunities arising from migrationto quadplay.
Key Findings
- Western Europe is
characterized by high fixed and mobile services penetration rates
(79% and 141% respectivelyin 2014), fierce competition in these
sectors and a high proportion of households having adopted
triple-play services. While both segments are expected to continue
growing, we expect quad playto take on a larger share of the market
to contribute to service revenue. Pyramid Research expects quad
playto cover up to 60% of households in some Western European
countries by 2019.
- Quadplay in Western Europe
has been triggered by the success of French and Spanish operators
that launched packages as early as 2009 for France and in 2013 for Spain. The market leaders in these countries
and in the Netherlands are the
national incumbents, with strong know-how and expertise in both
fixed and mobile segments. However, the competition is also
building its converged offers through mergers and acquisitions like
in Spain (Vodafone/ONO and
Orange/Jazztel) and building up their networks (Free in
France). Several operators have
succeeded in this market, such as Free, SFR-Numericable and
Bouygues in France, Jazztel in
Spain, and Virgin in the UK.
- Elsewhere, quadplay is still in its infancy with good outlook
for growth. In the UK, BT is looking to develop a mobile base,
while Virgin UK launched quad play at the beginning of the year. In
the Netherlands, T-Mobile
represents a small share of the quad-playmarket, way behind
KPN.
- Successful quad-play operators have capitalised on their
strong expertise in both fixed and mobile sectors, offered a single
bill to customers, merging their customerservices to provide a
single point of contact, reduce prices for combined servicesand
offer value-added services (cloud storage, outdoor WiFi,
multiscreen, etc.).
- These are all strong factors needed to succeed in quadplay and
that operators interested in this market should follow a similar
path to reduce churn and increase ARPS.
Synopsis
This report provides an executive-level overview of the
quad-play market in Western Europe
today, with detailed information on major successful operators in
the region. It delivers an analytical overview of the market in the
region as well as deep qualitative and quantitative insights into
three operators and countries at different stages of quad-play
deployment, analysing key trends and household penetration,
evaluating near-term opportunities and assessing main challenges,
based on proprietary data from Pyramid Research's database.
The Insider provides in-depth analysis of the following:
- Regional context: Quad-play market size and trends, and
comparison among main countries in the region
- Rationale behind bundling: Analysis of the reasons operators
bundle their services, in general and in Western Europe
- A review of the main factors enabling quad-play uptakes in
Western Europe, based on best
practices from successful operators
- Market details: Three case studies of successful operators in
three countries, including countrycontext, each operator's
strategies (chosen factors) and new challenges arising for the
operators.
- Key findings and recommendations: This section states all
factors that enabled quad-play offerings in Western Europe and gives a set of
recommendations for interested operators to trigger their
uptakes.
Reasons To Buy
- This Insider offers a thorough, forward-looking analysis of
Western Europe's quad-play market,
with deep insights at three main players, analyzing key factors
that enabled their quad-play uptakes and key opportunities for new
comers on the market, in a concise format, to help executives build
their growth strategies.
- Accompanying Pyramid Research's Forecast products, this
insider examines the assumptions and drivers behind on-going and
upcoming trends in Western
Europe's quad-play market, including the different
approaches of key players.
- This Insider is designed for executive-level audience
- The Insider provides an easily digestible market assessment of
quadplay in Western Europe for
decision-makers, built around in-depth information gathered from
local market players, which enables executives to quickly get up to
speed with main factors that enabled quad-play offerings in the
region and main challenges currently facing the market.
- The broad perspective of the report coupled with
comprehensive, actionable details will help operators succeed in
the quad-playmarket in Western
Europe.
Read the full report:
http://www.reportlinker.com/p02629482-summary/view-report.html
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