IRVING, Texas, July 6, 2015 /PRNewswire/ -- Chuck E. Cheese's isn't playing games any more –
not with food and not with their creative work. As part of ongoing
enhancements across the business, the company has selected
Omnicom's Fort Lauderdale-based
Zimmerman Advertising as lead agency on the iconic brand's
strategy, promotion, media and integrated creative.
"Chuck E. Cheese's has undergone
a tremendous amount of change in the last year and we need an
agency able to keep up with our breakneck pace and hunger for
consumer insight," said Michael
Hartman, Chuck E.
Cheese's Chief Marketing Officer. "After a lengthy
creative review, we found Zimmerman shares our vision for success
and obsession with metrics. They are the right agency at the right
time to help us ring in a new era of Chuck E."
In recent months Chuck E.
Cheese's has launched an updated menu, including whole-wheat
wraps, new sandwiches, and thin crust and artisan pizza options
such as the Cali-Alfredo and Barbeque Chicken. CEC is also
improving the experience for adults with Wi-Fi in all
locations.
"Chuck E. Cheese's is a great
concept with brand recognition off the charts. We are excited to
work with a leadership team so focused on consumer
experience," said Michael
Goldberg, CEO of Zimmerman. "This is more than a legacy
brand, it's a great restaurant. As long as families with young kids
are eating out, our opportunity is more frequent
consideration."
Founded in San Jose, Calif., in
1977, Chuck E. Cheese's features
food and entertainment options for all ages, from pizza and a salad
bar, to games appropriate for toddlers, kids, teens and adults.
Chuck E. Cheese's was the first
concept to integrate food with games and has maintained its
standing as a leader in family entertainment.
About CEC Entertainment, Inc.
For more than 35
years, CEC Entertainment has served as the nationally recognized
leader in family dining and entertainment and the place Where A Kid
Can Be A Kid®. As the award-winning number-one,
kid-friendly restaurant for millions of families across the world,
the company and its franchisees operate a system of more than 575
Chuck E. Cheese's stores located in 47 states and 10 foreign
countries and territories and 143 Peter Piper restaurants in 4
states and 1 foreign country. The company's goal is to create
positive, lifelong memories for families through fun, food and play
inside and outside of its stores. Each Chuck E. Cheese's
features musical entertainment, games, rides and play areas for
kids of all ages, as well as a variety of freshly prepared dining
options. Committed to providing a fun, safe environment, Chuck
E. Cheese's helps protect families through industry-leading
programs such as Kid Check®.
For more information, visit chuckecheese.com
About Zimmerman Advertising
Zimmerman Advertising, an
Omnicom Group company, is the leading integrated, retail agency in
the country. Zimmerman's clients represent some of the most
prominent retail brands in the country, including hhgregg, Nissan,
Party City, Dunkin' Donuts, Chico's FAS, Tire Kingdom, AutoNation,
Firehouse Subs, Boston Market, Extended Stay America and Michaels.
Headquartered in South Florida,
the agency has retail service offices throughout the country,
including New York, Los Angeles, Chicago, Dallas and Nashville. For information on the agency,
visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is
a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/chuck-e-cheeses-selects-zimmerman-300108919.html
SOURCE Zimmerman Advertising