LOS ANGELES, July 7, 2015 /PRNewswire/
-- Today Tecate, which brought Chivas Del Guadalajara
back to the U.S. in February by becoming the official sponsor for
the team's U.S. activities, is excited to announce the next chapter
of their "Bold Alliance" with Mexico's most popular football club. Kicking
off on Tuesday, July 7th,
Chivas Del Guadalajara will begin a special five game season –
taking place in stadiums throughout California and Texas.
This bold alliance with Chivas Del Guadalajara is part of
Tecate's sports engagement
platform, dubbed, "Taste of Triumph," which immerses bicultural
Hispanic consumers 21 and older in the sports they love ranging
from soccer and boxing to auto racing.
"In many ways, Tecate is to
beer what Chivas Del Guadalajara is to soccer. Whether you're
an avid soccer fan, or new to the sport, the team represents the
very best and boldest that soccer has to offer," said Gustavo Guerra, brand director for Tecate. "Knowing how passionate our
audience is about soccer, we wanted to thank them for their loyalty
and great taste, and what better way to do that than to fill the
summer with two of their favorite passions – Chivas and
Tecate."
The Chivas Del Guadalajara games will take place during the
summer pre-season in July, wrapping up with a final match in
September in California, which
will be announced in the coming weeks. The current schedule
includes:
- 7/7 (7:30pm) – Chivas vs. Club
Leon – Raley Field (Sacramento)
- 7/10 (8:00pm) – Chivas vs. Club
Atlas – Chukchansi Park (Fresno)
- 7/14 (7:30pm) – Chivas vs. Club
Pachuca – Dell Diamond Park (Austin)
- 7/17 (8:00pm) – Chivas vs.
Rayados de Monterrey– BBVA Compass Stadium (Houston)
For additional details on Tecate's "Taste of Triumph," the sponsorship
of the Chivas del Guadalajara, or to speak with a Tecate representative about the brand's
support of soccer, please contact BRAYA US at
HUSA@BRAYAUS.com.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's
premier beer importer, is a subsidiary of Heineken International
BV, which is the world's most international brewer. European brands
imported into the U.S. include Heineken Lager, the world's most
international beer brand; Heineken
Light; Amstel Light, a leading imported light beer brand;
Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic
brew. HEINEKEN USA is also the
exclusive USA importer for the
Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from
Mexico. For a safe ride home,
download the HEINEKEN USA
-sponsored Taxi Magic™ application from your smartphone at
taximagic.heineken.com. Please visit
www.EnjoyHeinekenResponsibly.com.
About Chivas
Club Deportivo Guadalajara was born
in 1906, when a group of friends met in one of the most important
stores, "Perla de Occidente," (Pearl of the West). Their
employees created a soccer team sponsored by the store
owners. Headed by Belgian, Edgar Everaert, Mexicans,
Belgians and Frenchs were brought together, and named their team
"Union Club," and two years later "Club Guadalajara."
On October 21st 1943, Guadalajara makes
their debut in professional soccer, winning 4-1 to the Atlante in
the capital of the Republic. Since its inceptions, Chivas
decided to implement the policy of admitting only Mexicans players
in their ranks, and today, is the most beloved team in Mexico,
with more fans and titles in the national territory, in addition to
being the most important team in Mexico.
Chivas, is the most winning team in the history of Mexican
soccer.
* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961,
1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of
1997, and 2006 opening.
* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965,
1970.
* 2 Cup titles in 1963 and 1970.
* 4 Cups of gold in the West.
* 3 International Pentagonals.
* 3 CONCACAF championships.
* 5 Individual Champions Scorer, Adalberto "Dumbo" Lopez,
(1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador
Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier
"Chicharito" Hernandez with 10 goals (Bicentennial
Closing 2010).
On October 30th, 2002, Jorge Vergara acquires
Chivas, which meant a generational change in the way of leading a
soccer team. Currently, Chivas consists almost in its majority by
elements that have emerged from their basic forces, in addition to
being the best quarry in Mexican soccer.
The achievements in the Vergara era include, the Runner Up Spot
Closing 2004, Copa Libertadores Semifinalist 2005, Copa
Libertadores Semifinalist 2006, Champion Opening 2006, Champions
Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008,
Champion of the Interliga 2009, Runner-up of the Copa Libertadores
2010, new Record of Eight Games Won consecutively at the start of a
championship, achieved in the Bicentennial Closing Tournament
2010. Chivas is the base of national selections with an age
limit, as well as the Seleccion Mayor or Greater League.
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SOURCE HEINEKEN USA Inc.