By Alison Sider 

Energy Transfer Equity LP said it would pursue a multibillion-dollar deal to acquire rival pipeline operator Williams Cos. with or without the company's cooperation.

Energy Transfer had been quietly pursuing Williams for six months when the pipeline company rejected an all-equity offer valued at $48 billion last month. Now Energy Transfer, run by Dallas billionaire Kelcy Warren, is signaling that it may be willing to go in a hostile direction with its takeover bid.

In a statement issued late Tuesday, Energy Transfer was critical of how Williams has responded to its proposal and reiterated its offer--an offer Williams has already deemed too low.

The company "continues to be open to engaging in the strategic alternatives process announced by Williams, but only if it is fair and evenhanded and is not designed to disadvantage" Energy Transfer, the statement said.

If Williams continues to rebuff Energy Transfer's overtures, the company said it would take whatever steps are necessary to make its proposal a reality, including trying to derail a $13.8 billion deal Williams announced in May to streamline its own corporate structure by buying a subsidiary.

"The Williams Board of Directors and management team are committed to acting in the best interests of shareholders, and believe a robust, competitive process is the best way to maximize shareholder value," the company said late Tuesday.

Williams is working with several companies, including Energy Transfer, and has had constructive dialogue with each of them, according to a person familiar with the matter.

The bid first came to light last month after Williams announced it had hired bankers and lawyers to help it review strategic alternatives, after rejecting an unsolicited bid from an unnamed buyer at $64 a share. At the time of the Williams announcement, the price offered was a 32% premium to shares of the Tulsa, Okla.-based company.

Shares of Williams shot up to an all-time high the day after its announcement, but have since pulled back to $56.89 on Tuesday. Energy Transfer's stock price has fallen by 8% since before its bid for Williams was announced, to close at $63.59 on Tuesday.

Many analysts and industry observers said the deal would make sense. Williams has attracted criticism for financial missteps but there are few other companies large enough to take it on.

Williams announced plans in the spring to absorb a pipeline subsidiary, Williams Partners, in a $13.8 billion deal. Energy Transfer has said it is only interested in buying Williams Cos. as is, and is willing to solicit against the consolidation plan if it comes to that.

This isn't the first contentious deal that has pitted Energy Transfer and Williams against each other. In 2011, Energy Transfer agreed to buy pipeline operator Southern Union Co. for $4.2 billion when Williams tried to scuttle the deal with a higher offer. Energy Transfer ultimately had to pay $5.7 billion to win.

Though little-known outside of the energy patch, Energy Transfer has become one of top oil and gas transportation companies in the U.S. The company controls an intricate network of 70,000 miles of oil, gas and fuel lines.

Geographically, a deal with Williams would give Energy Transfer an expanded footprint. And Williams has significant fuel-moving capabilities in the northeastern U.S., where it is tough to build new pipelines because projects tend to be fraught with political tension and delays. Most of Energy Transfer's oil and gas lines are located across the South and Midwest. Since there is little overlap between the two companies' networks, analysts have predicted that federal regulators would probably approve a combination of the companies.

Write to Alison Sider at alison.sider@wsj.com

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