Toyota’s Dream Car Art Contest Digs Deep, Extracts Essence of Children’s Ideas, Showcased on “Dream Car Collection”
28 July 2015 - 10:00AM
Business Wire
Global Art Contest Crowd Sources and Amplifies Ideas for the
Future
Toyota Motor Corporation (TMC) today announced the launch of the
Toyota Dream Car Art Contest “Dream Car Collection” which will
feature a deep dive into children’s creative ideas, bringing them
to life via animation and “characters” that will act as the digital
ambassadors to the contest. 93 pieces of artwork will be showcased
on the campaign site (www.dreamcar-collection.com) with a focus not
just on pure artistry, but the actual essence of the idea behind
the art. The way forward rests with our youth, and the Dream Car
Collection will not only connect children across the world to share
their ideas, but provide a deeper, tangible understanding of the
ideas that are born from various social issues affecting our
world.
To dig deep into the essence of children’s ideas, Toyota Motor
Corporation (TMC) partnered with creative agency Saatchi &
Saatchi Fallon Tokyo to design the “Dream Car Collection” campaign.
The “Dream Car Collection” site will house the best 93 dream
car drawings and will be re-animated and brought to life to
showcase the essence of the original idea that spawned the art.
Visitors to the page will be able to see the various “dreams” in
different countries around the world via a “Dream Map” that shows
where each piece of art originated. The individual artwork is then
featured on the site accompanied with video, and a “Did you know?”
infographic will provide even further information around the
essence of the idea. Starting today, new content will be uploaded
everyday onto the site until August 25 so stay tuned for the
“Handicap-friendly Cleaning Car,” “the Toyota Arctic Car” and much
more. Some of the videos were actually created after the elements
of the art were 3D printed. The printed artwork was then used to
create a showcase video. The infographics, artwork and video
content will be uploaded to the campaign’s Instagram, Facebook and
Twitter pages for sharing.
The Toyota Dream Car Art Contest encourages children around the
world to tap into their creativity and depict any car they can
dream up and submit it to Toyota. Across the world, children under
15 submitted a drawing of their idea of a “Dream Car.”
Since the inception of Toyota’s Dream Car Art Contest, children
around the world have depicted their car ideas based on societal,
environmental, political, local and global issues affecting their
lives. Markets around the world such as Vietnam and Thailand have
even applied the art contest to their own educational curriculum.
The contest has cultivated a culture of innovation and
solution-based ideas, and the result has been a massive influx of
new entries from various countries every year. Through Toyota’s
thirst for innovation and dedication to craftsmanship, children
around the world will have a chance to make their dreams come true
through art and creativity.
Susumu Matsuda, General Manager, Marketing Division at Toyota
commented that, “The Toyota Dream Car Art Contest is not merely a
contest, but a chance for children around the world to share and
showcase their innovative ideas for a car. Through the ‘Dream Car
Collection,’ we hope to break down the art and amplify the essence
of the idea that inspired it. We are thrilled that over 80
countries around the world have taken an interest in our contest
and we hope to continue to grow the number of entries as we
continue hosting the Toyota Dream Car Art Contest.”
In the spring of 2015, 93 works of art were selected from 81
countries and regions. Thirty World Winners plus their parents or
guardians will receive a trip to Japan to participate in an awards
ceremony in August 26th 2015 during which four additional awards
will be announced per age category: Gold, Silver, Bronze, and Best
Finalist.
About the Toyota Dream Car Art Contest:
Toyota Motor Corporation, has been hosting the Toyota Dream Car
Art Contest since 2004. The initiative invites children under the
age of 15 from all cultures to share ideas about the future of
mobility by submitting drawings of their dream cars. Toyota
believes in nurturing the creativity of the next generation of
great inventors, thinkers and dreamers because every great idea was
born in the glimmer of a dream. Toyota Dream Car Art Contest
consists of two stages. The first is a series of regionally-held
"National Contests." Winners from this stage are entered into the
second stage "World Contest." The final awards will be announced at
the Awards Ceremony to be held on August 26,
2015 in Japan.
About Toyota Motor Corporation
Supported by people around the world, Toyota Motor Corporation
(TSE:7203) (NYSE:TM), has endeavored since its establishment in
1937 to serve society by creating better products. Toyota's
vehicles are sold in more than 170 countries and regions. As of the
end of Dec. 2014, Toyota conducts its business worldwide with 54
overseas manufacturing companies in 28 countries and regions. For
more information, please visit www.toyota-global.com.
Links / URLs:
Toyota Motor
Corporation: http://www.toyota-global.com/Toyota Dream Car
Collection: www.dreamcar-collection.comToyota Dream Car Art
Contest: www.toyota-global.com/events/dream_car_art_contest/
Social Media:
Facebook: https://facebook.com/ToyotaDreamCarGlobalInstagram:
https://instagram.com/toyotadreamcar/Twitter:
https://twitter.com/ToyotaDreamCar
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version on businesswire.com: http://www.businesswire.com/news/home/20150727005617/en/
Edelman Japan PRDaniel Lochmann, +81 (0)3
4360-9019Daniel.Lochmann@edelman.comRy Sullivan, +81 (0)3
4360-9022Ry.Sullivan@edelman.com
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