SAN FRANCISCO, July 28, 2015 /PRNewswire/ -- Continuing to
establish itself as the premier developers of vaporizers, PAX Labs,
Inc., today announced a partnership with Notre Shop in Chicago, upscale menswear and lifestyle
boutique. As part of the collaboration, PAX will be entering the
fashion retail store category in Chicago. The Notre Shop will now be carrying
the recently introduced PAX 2, the most innovative vaporizer
yet.
The fashion retail store partnership extends PAX 2 awareness by
reaching style-savvy consumers. With its sleek design and superior
technology, PAX 2 fits seamlessly into the fashion retail channel,
offering these consumers a new way to experience the most
intelligent, premium and highest performing vaporizer.
"In line with our pursuit of the most considerate and innovative
design, the new PAX 2 remains unparalleled in its market and we're
thrilled to see a personal item like this being offered alongside
our highly thought-out curation of products that push the
boundaries of a gentleman's everyday carry. The Chicago market will be pleased with the
release of this product and the customer experience we can offer
alongside it," said Rob Wilce,
Cofounder of Notre.
"Entering the fashion category is not an expected path for
vaporization brands. However, PAX 2's sleek design and
best-in-class performance reflect well a modern man's lifestyle,"
said Richard Mumby, chief marketing
officer of PAX Labs, Inc. "We see great opportunity for
collaboration across the fashion industry. We've developed retail
partnerships with leading outlets, fashion sponsorships and
collaborations to introduce and contextualize our product."
In celebration of this collaboration, PAX and Notre Shop Chicago
are co-hosting an invite-only launch event at the Notre Shop store
– 5202 N. Clark Street this Thursday, July
30, from 7-10 p.m. – featuring
a live DJ set by Mano, open bar and hors d'oeuvres by Limelight
Catering, and complimentary engraving for PAX 2 purchases.
PAX 2 retails for $279.99 is
available for purchase online at www.PAXvapor.com and at
select stores nationwide, such as Notre Shop Chicago.
About PAX Labs, Inc.
Founded in 2007 by
two Stanford Design Masters program graduates,
San Francisco based PAX Labs
(formerly known as Ploom, Inc.) is leading the reinvention of the
smoking experience with its innovative, premium vaporizers, PAX and
JUUL. The company recently launched its PAX 2 vaporizer, the
second generation of its PAX product line. The company's impeccable
eye for intelligent design led to JUUL winning the gold in the 2014
International Design Awards, recognizing the smart vision and hard
work that went into the device creation. For more information,
please visit www.PAX.com.
About Notre Shop Chicago
Notre and Notre-shop.com rank
high among the landscape of retailers in Chicago - setting themselves apart from
typical men's boutiques with the aim to offer their audience a
highly curated but still approachable offering of designer and
streetwear labels sourced from around the globe. Since
founders Michael Jaworowski,
Rob Wilce, Jose Villanueva and Andrew Nordstrom opened their North side
Chicago boutique in early 2014,
the brand has swiftly become one of the authorities of style in
Chicago and beyond. With their
brick & mortar store and online
destination, notre-shop.com, Notre carries high-end lines from
age-old favorites in menswear as well as an array of progressive
and conversation-worthy streetwear labels driving the conversation
in fashion today.
Most recently Complex Media ranked Notre-shop.com one of their
"Top 25 Online Stores for Men."
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SOURCE PAX Labs, Inc.