Research and Markets (http://www.researchandmarkets.com/research/kczdlf/the_childrens) has announced the addition of Canadean Ltd's new report "The Children's Snacking Market: key trends and future developments shaping the market" to their offering.

'The Children's Snacking Market: key trends and future developments shaping the market' is a detailed consumer insight report exploring into the future of Kids Snacking in both developing and developed countries. It examines market growth consumer behavior and product development by leading innovators in order to highlight the most important trends and identify untapped opportunities.

Key Findings:

- The degree of meal-time fragmentation that is occurring a result of the busy lifestyles of adults and non-adults combined with changing household structures is causing a rise in snacking occasions across the globe.

- The desire for Indulgence is important across all areas of the Kid's Snacking market highlighting the desire for regular tasty treats and the unwillingness to compromise on the taste.

- Although not the most important influence the desire for Better Value for Money has a moderate influence. This represents a strong influence from the parent in choosing snacks for their kids as well as retailers' private label strategies are gaining success.

- In the developing economies it is females that tend to over-consume when it comes to non-adult snacking occasions whilst in the developed economies it is males that noticeably over-consume.

- Individually packed portion sizes allowing parents to better control their kids snack intake are growing in popularity due to the rising awareness of health issues related to obesity and a growing understanding that all foods can form part of a healthy lifestyle so long as they are consumed in moderation.

- Expanding ranges from fast food restaurants and coffee shops to offer more snack options is expanding the Kid's Snacking market beyond planned purchases from the supermarket or impulse purchases from convenience stores.

'The Children's Snacking Market: key trends and future developments shaping the market' highlights key consumer groups that offer both new and ongoing opportunities in the Kid's Snacking market. It identifies key trends in the snacking arena and how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this identifying profitable markets and areas for innovation.

Key Topics Covered:

1. Definitions

2. Market Context

- Historical and projected consumption in the Kid's Snacking market

- Comparison of the Kid's Snacking market across the globe

- Overall Kid's Snacking occasions by age and gender, including under/over consumption

- Share of the Kid's Snacking market by urban/rural divide and income

- Under/Over-consumption levels in the Kid's Snacking market across the globe

- Degree of influence consumer trends have on volume consumption in the Kid's Snacking market

3. Demographic cohort consumption and consumer trend analysis

- The core factors driving consumption occasions in Kid's Snacking across the globe

4. Bakery & Cereals

5. Confectionery

6. Dairy and Soy

7. Ice Cream

8. Savory Snacks

9. Case Examples

- M&M's Pretzel launch

- Hershey's Lancaster brand's dual marketing in the US and China

10. Main barriers in the global Kid's Snacking market

- Explanation how certain barriers in the Kid's Snacking marker might affect its growth

11. Recommended actions

- How to successfully target key trends in the global Kid's Snacking market

12. Appendix

Companies Mentioned - 35 of the 70 Companies Featured

- Oreo

- McVitie's

- Gullon

- Chips Ahoy

- Kraft Foods

- Bahlsen's

- Heinz

- Arnott's

- McKee Foods

- Britania

- Burton's Biscuit Company

- Parle

- Maynards

- Cadbury

- Koko's Confectionery

- Hershey's

- Kit Kat

- Goody Good Stuff

- Nestlé

- Natra

- Ferrero SpA

- Maoam

- Trident

- O'Zera

- Gepa

- Lindt

- Yoplait

- Stonyfield

- Chobani

- Yabon

- Jell-O

- Liberté

- Siggis Dairy

- General Mills

- Lakomka

For more information visit http://www.researchandmarkets.com/research/kczdlf/the_childrens

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Savory Snacks