Research and Markets: Global Children's Snacking Market 2015: Key Trends and Future Developments Shaping the Market
29 July 2015 - 03:18AM
Business Wire
Research and Markets
(http://www.researchandmarkets.com/research/kczdlf/the_childrens)
has announced the addition of Canadean Ltd's new report "The
Children's Snacking Market: key trends and future developments
shaping the market" to their offering.
'The Children's Snacking Market: key trends and future
developments shaping the market' is a detailed consumer insight
report exploring into the future of Kids Snacking in both
developing and developed countries. It examines market growth
consumer behavior and product development by leading innovators in
order to highlight the most important trends and identify untapped
opportunities.
Key Findings:
- The degree of meal-time fragmentation that is occurring a
result of the busy lifestyles of adults and non-adults combined
with changing household structures is causing a rise in snacking
occasions across the globe.
- The desire for Indulgence is important across all areas of the
Kid's Snacking market highlighting the desire for regular tasty
treats and the unwillingness to compromise on the taste.
- Although not the most important influence the desire for
Better Value for Money has a moderate influence. This represents a
strong influence from the parent in choosing snacks for their kids
as well as retailers' private label strategies are gaining
success.
- In the developing economies it is females that tend to
over-consume when it comes to non-adult snacking occasions whilst
in the developed economies it is males that noticeably
over-consume.
- Individually packed portion sizes allowing parents to better
control their kids snack intake are growing in popularity due to
the rising awareness of health issues related to obesity and a
growing understanding that all foods can form part of a healthy
lifestyle so long as they are consumed in moderation.
- Expanding ranges from fast food restaurants and coffee shops
to offer more snack options is expanding the Kid's Snacking market
beyond planned purchases from the supermarket or impulse purchases
from convenience stores.
'The Children's Snacking Market: key trends and future
developments shaping the market' highlights key consumer groups
that offer both new and ongoing opportunities in the Kid's Snacking
market. It identifies key trends in the snacking arena and how to
effectively position differentiated products to target consumer
needs. Important consumption motivations and changes in consumer
behavior are analyzed and recommendations for manufacturers and
retailers are drawn from this identifying profitable markets and
areas for innovation.
Key Topics Covered:
1. Definitions
2. Market Context
- Historical and projected consumption in the Kid's Snacking
market
- Comparison of the Kid's Snacking market across the globe
- Overall Kid's Snacking occasions by age and gender, including
under/over consumption
- Share of the Kid's Snacking market by urban/rural divide and
income
- Under/Over-consumption levels in the Kid's Snacking market
across the globe
- Degree of influence consumer trends have on volume consumption
in the Kid's Snacking market
3. Demographic cohort consumption and consumer trend
analysis
- The core factors driving consumption occasions in Kid's
Snacking across the globe
4. Bakery & Cereals
5. Confectionery
6. Dairy and Soy
7. Ice Cream
8. Savory Snacks
9. Case Examples
- M&M's Pretzel launch
- Hershey's Lancaster brand's dual marketing in the US and
China
10. Main barriers in the global Kid's Snacking market
- Explanation how certain barriers in the Kid's Snacking marker
might affect its growth
11. Recommended actions
- How to successfully target key trends in the global Kid's
Snacking market
12. Appendix
Companies Mentioned - 35 of the 70 Companies Featured
- Oreo
- McVitie's
- Gullon
- Chips Ahoy
- Kraft Foods
- Bahlsen's
- Heinz
- Arnott's
- McKee Foods
- Britania
- Burton's Biscuit Company
- Parle
- Maynards
- Cadbury
- Koko's Confectionery
- Hershey's
- Kit Kat
- Goody Good Stuff
- Nestlé
- Natra
- Ferrero SpA
- Maoam
- Trident
- O'Zera
- Gepa
- Lindt
- Yoplait
- Stonyfield
- Chobani
- Yabon
- Jell-O
- Liberté
- Siggis Dairy
- General Mills
- Lakomka
For more information visit
http://www.researchandmarkets.com/research/kczdlf/the_childrens
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version on businesswire.com: http://www.businesswire.com/news/home/20150728006495/en/
Research and MarketsLaura Wood, Senior
Managerpress@researchandmarkets.comFor E.S.T Office Hours Call
1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT
Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside
U.S.): +353-1-481-1716Sector: Savory Snacks