UDN Beats ESPN 2, Fox Sports 1 and NBC Sports Network in Primetime in July among Total Viewers 2+, Adults 18-49 and Adults 18...
29 July 2015 - 7:20AM
Business Wire
Three Year Old Sports Network Ranks No. 2
Regardless of Language in July
Sunday’s Gold Cup Final on Univision
Deportes Ranked as the No. 1 Program for the Week Among Both Adults
18-49 and Adults 18-34
Univision Deportes, the sports division of Univision
Communications Inc., the leading media company serving Hispanic
America, set new ratings records in July. UDN (Univision Deportes
Network) outperformed ESPN 2, Fox Sports 1 and NBC Sports Network,
among others, in primetime among Total Viewers 2+, Adults 18-49 and
Adults 18-34 and ranking as the No. 2 sports network regardless of
language in July. Univision Deportes also registered impressive
audience figures with its coverage of the 2015 CONCACAF Gold Cup.
The Mexico vs. Jamaica Gold Cup final aired on Sunday night on the
Univision Network (simulcast on UDN), ranking as the No. 1 program
for the week among Adults 18-49 and Adults 18-34.
“The growth of UDN in just three years is a testament to the
power of soccer among fanáticos in the U.S.,” said Juan Carlos
Rodriguez, president of Univision Deportes. “In this short time,
our network has been able to beat major sports competitors
regardless of language and has continuously delivered blockbuster
ratings for major live sporting events like the recent Gold Cup
tournament.”
UDN set new ratings records in July, tying with ESPN for #1
among men 18-34 and #2 delivering more Total Viewers 2+, Adults
18-49 and Adults 18-34 than every cable sports network beside ESPN
in primetime, regardless of language.
- This was the first time a
Spanish-language cable sports network ever ranked as the # 1 or #2
sports network for a month in any key daypart.
- UDN averaged 454,000 Total Viewers 2+,
279,000 Adults 18-49 and 139,000 Adults 18-34 in primetime in July,
establishing a new network record. Viewership bested ESPN 2 by +80%
among Total Viewers 2+, by +194% among Adults 18-49 and by +256%
among Adults 18-34, bested Fox Sports 1 by +8% among Total Viewers
2+, by +44% among Adults 18-49 and by +65% among Adults 18-34, and
bested NBCSN by +23% among Total Viewers 2+, by +200% among Adults
18-49 and by +415% among Adults 18-34.
- The UDN broadcast of the Gold Cup final
between Mexico and Jamaica delivered 1.7 million Total Viewers, 1.0
million Adults 18-49, and 542,000 Adults 18-34, the most-viewed
telecast ever on the network, and the 3rd most-viewed sports
telecast last week on all TV regardless of language among Adults
18-34. Viewership was largest ever for a Spanish-language sports
network.
During the month of July, Univision Deportes reached 31.7
million Total Viewers 2+ with 2015 CONCACAF Gold Cup coverage via
television and digital. Univision Deportes live streaming provided
6% lift to TV viewership.
The 2015 CONCACAF Gold Cup tournament averaged 2.0 million Total
Viewers 2+, 1.1 million Adults 18-49 and 562,000 Adults 18-34 per
match on Univision Deportes, out-delivering its coverage of the
2013 CONCACAF Gold Cup by +40% among Total Viewers 2+, by +42%
among Adults 18-49 and by +49% among Adults 18-34.
- Univision Deportes aired the top 9
most-viewed matches of the tournament among Total Viewers 2+,
Adults 18-49 and Adults 18-34 on any network regardless of
language.
- 25 of the 26 tournament matches drew
more Total Viewers 2+, Adults 18-49 and Adults 18-34 on Univision
Deportes than Fox Sports.
- Univision Deportes delivered more than
4 times the audience size of Fox Sports among Total Viewers 2+,
Adults 18-49 and Adults 18-34.
The Gold Cup final with Mexico vs. Jamaica aired Sunday at 8:00
p.m. ET on Univision, simulcast on UDN, and averaged 6.0 million
Total Viewers 2+, 3.5 million Adults 18-49 and 1.8 million Adults
18-34.
- Viewership increased +148% among Total
Viewers 2+, +164% among Adults 18-49 and +170% among Adults 18-34
compared with the 2013 Gold Cup final match between USA and Panama
on Univision.
- This was the most-viewed match of the
2015 Gold Cup tournament on any network regardless of
language.
Source: Adobe Analytics and Nielsen, NPM, NPMH, L+SD data, based
on match windows. Prime defined as MSU 8p-11p. Fast cume with 1
minute qualifier.
About Univision Deportes
Producing more than 10,000 hours of live sports across its
platforms every year, Univision Deportes’ properties portfolio
includes rights to 11 of the 18 teams within the Liga MX, the
Mexican National Team, the U.S. Men’s National Team, Major League
Soccer, Copa MX, Copa Centroamericana, Copa America 2016, the
CONCACAF Gold Cup, the CONCACAF Champions League, the CONCACAF
Men’s Under 17, the CONCACAF Men’s Under 20, the CONCACAF Women’s
Under 17, the CONCACAF Women’s Under 20, the CONCACAF Futsal
Championship, international friendlies, Liga de Ascenso, Liga
Primeira de Portugal, Solo Boxeo, Bayern Munich TV, and Formula 1®.
Univision Deportes also provides comprehensive coverage on all the
latest from the MLB, NBA, NFL and much more.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a leading content creator in
the U.S., includes Univision Network, one of the top five networks
in the U.S. regardless of language and the most-watched
Spanish-language broadcast television network in the country
available in approximately 93% of U.S. Hispanic television
households; UniMás, a leading Spanish-language broadcast television
network available in approximately 87% of U.S. Hispanic television
households; Univision Cable Networks, including Galavisión, the
most-watched U.S. Spanish-language cable network, as well as UDN
(Univision Deportes Network), the most-watched U.S.
Spanish-language sports network, Univision tlnovelas, a 24-hour
cable network dedicated to telenovelas, ForoTV, a 24-hour
Spanish-language cable network dedicated to international news, and
an additional suite of cable offerings - De Película, De Película
Clásico, Bandamax, Ritmoson and Telehit; Univision Television
Group, which owns 60 television stations in major U.S. Hispanic
markets and Puerto Rico; digital properties consisting of online
and mobile websites and apps, including Univision.com, the most visited Spanish-language website among
U.S. Hispanics, UVideos, a bilingual digital video network and
Uforia, a music application featuring multimedia music content; and
Univision Radio, the leading Spanish-language radio group in the
U.S. which owns and operates 67 radio stations including stations
in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s
assets also include a minority stake in El Rey Network, a 24-hour
English-language general entertainment cable network and a joint
venture with Disney/ABC Television Network for Fusion, a 24-hour
English-language news and lifestyle TV and digital network.
Headquartered in New York City, UCI has television network
operations in Miami and television and radio stations and sales
offices in major cities throughout the United States. For more
information, please visit Univision.net.
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version on businesswire.com: http://www.businesswire.com/news/home/20150728006843/en/
Univision Communications Inc.Esther Mireya Tejeda,
646-560-4829emtejeda@univision.net@UCIPRTeam