Research and Markets (http://www.researchandmarkets.com/research/4flpc3/beer_market_in) has announced the addition of the "Beer Market in the APAC 2015-2019" report to their offering.

The beer market in APAC to grow at a CAGR of 6.64% over the period 2014-2019.

Beer is considered to be the world's most widely consumed alcoholic beverage. It is also regarded as the third most popular drink, after water and tea. Beer is an alcoholic beverage manufactured by the hydrolysis of starch and fermentation of the obtained sugar. The starch and enzymes are generally obtained from malted cereal grains such as malted barley and malted wheat. In addition, most beer is also flavored with hops, which add bitterness and act as a natural preservative; however, other flavorings such as herbs or fruit might be included. This process of preparation of beer is called brewing.

The report, Beer Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.

According to the report, in 2013, APAC continued to be the region that recorded the highest growth in the number of their HNWIs, moving slowly towards surpassing the Americas, which currently ranks number one in the number of HNWIs. In addition to the high growth rate of the HNWIs in APAC, their wealth grew between 2009 and 2013. This trend is expected to continue in the next five years. In addition, employment rates have also improved in the region, allowing more individuals access to purchasing power. Improving economic conditions and rising disposable income have resulted in the population being able to spend much more of what they earn on non-essential items, such as beer, and has proved advantageous to the growth of the market.

Further, the report states that despite considerable relaxation of rules, especially on the domestic manufacture of beer and local manufacture of beer by international vendors, in some countries in the region, many others continue to impose stringent regulations on the industry.

Revenue generated from the sales in the following segments are considered while calculating the market size:

  • Standard lager
  • Premium lager
  • Ales and stouts
  • Specialty beers
  • Low-alcohol beers

Key Vendors

  • Anheuser-Busch InBev
  • Asahi Breweries
  • Beijing Yanjing Brewery
  • China Resource Enterprise
  • Tsingtao Brewery

Other Prominent Vendors

  • Carlsberg
  • Heineken Asia Pacific
  • Kirin Holdings
  • Kiuchi Brewery
  • Molson Coors
  • SAB Miller
  • United Breweries

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. The Brewing Process
  8. Market Segmentation by Product
  9. Market Segmentation by Distribution
  10. Geographical Segmentation
  11. Key Leading Countries
  12. Buying Criteria
  13. Market Growth Drivers
  14. Drivers and their Impact
  15. Market Challenges
  16. Impact of Drivers and Challenges
  17. Market Trends
  18. Trends and their Impact
  19. Vendor Landscape
  20. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/4flpc3/beer_market_in

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: Beer