Leading Chinese tea company expands across Southeast Asia, Japan, Korea, Russia and the United States

Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it signed a global payments agreement with Tenfu Tenmax, a China-based, direct marketing company. Tenmax is using the Digital River World Payments solution to support its rapid global expansion plans and offer localized payments across Southeast Asia, Japan, Korea, Russia and the United States. The Digital River solution will offer Tenmax customers online credit card and local payments.

“Rapid global growth is our main goal. We plan to draw upon our long history in shaping the Chinese tea culture and our online channel to reach consumers across the globe. Regardless of their location, we want to ensure our customers can make purchases using payment methods that are both familiar and convenient,” said Morgan Zhang, CEO at Tenfu Tenmax. “We chose the Digital River World Payments solution for its widespread global reach, comprehensive capabilities and local support.”

“Helping our clients maximize their global sales while minimizing the risks, exposure and costs associated with online payments are key benefits of our solution,” said Hayden Reed, senior vice president and general manager of Digital River World Payments. “We are looking forward to working with Tenmax to optimize their global payments program and their customers’ international shopping experience.”

The Digital River World Payments solution enables merchants to process online payments using more than 200 international and local payment options, and over 170 currencies. Built to reduce the risks and costs of running a global payments program, the solution also offers a wide range of value-added services that support the complete payment lifecycle. These include checkout page optimization, real-time fraud detection, solutions to manage PCI exposure and currency risk, as well as advanced back-office reconciliation services and business intelligence tools. In 2014, Digital River processed more than $35 billion in online transactions.

About Tenfu Tenmax

Tenfu Tenmax is a biotechnology company headquartered in Xiang’an District, Xiamen City, China. The company’s goal is to use the biotechnology domain to extract the health benefits of tea and develop a series of products, including beauty skin care, nutrition, commodity and detergent. For more information, visit the Tenfu Tenmax website.

About Digital River, Inc.

Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. In 2014, Digital River processed more than $35 billion in online transactions, connecting B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

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Digital River, Inc.Maryna Frolova, +1 952-225-3247Public Relations and Social Media Managerpublicrelations@digitalriver.com