Asia-Pacificl M-Commerce Snapshot 2015
31 July 2015 - 9:35AM
PR Newswire (US)
LONDON, July 30, 2015 /PRNewswire/ -- Globally,
M-Commerce is recording high double and even triple digit growth
rates, surpassing the overall online retail market in sales growth.
While computers remain the device most used for shopping online,
mobile has become a close second. Smartphones and tablets are the
favorite mobile devices to use in M-Commerce, with their frequency
of usage being close, though tablets are significantly ahead of
smartphones in terms of sales generation globally. Another
important trend is that apps are preferred for mobile shopping over
mobile browsers.
Furthermore, the power of mobile devices in retail has gone beyond
the pure online shopping. Consumers worldwide are using their
mobile phones while in-store to compare prices, scan quick response
codes and make purchases. This fusion of mobile and physical is in
line with the general omnichannel trend that has formed on the
global retail market.
Asia-Pacific is one of the global
leaders last year in terms of usage of mobile for online shopping.
Over half of online shoppers there made purchases via mobile
devices. In South Korea, close to
a third of shoppers did so on a weekly basis, with the share of
M-Commerce on the total online sales topping one-third in the third
quarter of 2014. In Japan, young
female smartphone users under 30 years old had the highest
propensity to shopping on mobile. In China, the number of mobile shoppers grew to
more than two hundred millions, while in India the share of mobile shoppers on online
buyers in the cities increased from just over 20% to more than a
half. Meanwhile, in South East
Asia, Singapore was leading
in terms of mobile shopper penetration last year, followed by
Indonesia.
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