Walmart Data Shows Customers Shift from Pool to School starting this Weekend
31 July 2015 - 2:01PM
Business Wire
Retailer adds 30 percent more Rollbacks online
this year to prepare for traffic surge
In the four days from July 31 to August 3, traffic to
Walmart.com in the past two years has suddenly doubled from weeks
prior as customers turn their attention from the pool back to
school. Today Walmart is kicking off Back to Class Cyber Days
online and on its mobile app featuring 30 percent more Rollbacks
and hundreds of special buys timed to a historical spike in traffic
when customers start the bulk of their back-to-school shopping.
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“When the calendar changes from July to August, it’s like a
switch flips in parents’ minds,” said Steve Breen, Senior Vice
President of Merchandising for Walmart.com. “We can literally start
to see it happen with a traffic spike on July 31, and this year
we’re timing thousands of the season’s biggest Rollbacks to when we
know our customers are coming to our site to check-off their
back-to-school shopping lists.”
New Rollbacks Offer Lowest Prices Ever
On top of thousands of Rollbacks, Walmart took online prices to
an all-time low on the top 10 items searched in the weeks leading
up to Back to Class Cyber Days. This aggressive pricing action
ensures that customers can find the most popular back-to-school
items at unbelievable prices. Walmart is further extending its
commitment to these lowest-ever prices by making certain that if
supply runs out on any one of these top 10 items, a new Rollback on
a like item will be added. And Rollbacks last for 90 days, so
Walmart is making it more affordable for parents and students to
shop from now until after the first bell. Rollbacks on the top 10
items searched include:
- Apple iPad with Retina Display (16GB
Wi-Fi AT&T, Verizon, Sprint) for $299.99 (was $349.99)
- HP 11.6" Stream Laptop PC for $229.99
(was $269)
- SCEPTRE 32" LED Class 720P HDTV for
$149.99 (was $159.99)
- 4-Pack George Uniform Polos for $15
(was $17.88, under $4 per polo)
- Assorted License 16" Backpacks for $7
(was $12.88)
- Kebo Futon Sofa Bed for $87 (was
$122.50)
- Mainstays Parsons Desk with Drawer for
$29 (was $49)
- Twin and Twin XL “9 by Novagratz”
Bedding (Walmart exclusive) for $19.98 ( was $45)
- Sharpie Retractable Permanent Markers
(8 pack) for $7.88 (was $15.25)
- Igloo Eraser Board Refrigerator for $89
(was $109)
Ship & Hold Extends Pickup Dates for 80 College
Stores
According to the National Retail Federation (NRF) BTS/BTC
Spending Forecast released on
July 15, nearly half of respondents (48.4 percent) said they
would consider buying online and picking up in a store. Free pickup
is available at thousands of stores across the country, but that is
particularly good news for students planning to ship orders to
Walmart’s 80 select college stores that are extending their pickup
window from seven days to 21 days for all orders placed over the
next week. The list includes stores serving Pennsylvania State
University, Purdue University, Arizona State University, University
of Iowa, University of Georgia and Duke University, among others.
All students can have items delivered directly to their dorm or
house, with free shipping on orders over $35.
Classrooms by Walmart Returns with The Vamps!
Back again this year is Classrooms by Walmart, an online tool
that helps parents access their child’s school supply list from
anywhere, letting moms check the items off their list with ease.
And new this year, Walmart is bringing some fun to the season –
giving customers a chance for their community to host a concert
with The Vamps. Customers simply search for their child’s supply
list at walmart.com/classroom and share on social media using
#RockTheSavingsPromotion and the market with the most classroom
supply lists searched for will have The Vamps preform for a rocking
start to the school year.
For more information, please visit
www.walmart.com/cyberdays.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better – anytime and anywhere – in retail
stores, online, and through their mobile devices. Each week, more
than 250 million customers and members visit our 11,462 stores
under 65 banners in 28 countries and e-commerce websites in 11
countries. With fiscal year 2015 sales of nearly $486 billion,
Walmart employs more than 2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart
can be found by visiting http://corporate.walmart.com on Facebook
at http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart. Online merchandise sales are available
at http://www.walmart.com and http://www.samsclub.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150730006821/en/
Walmart Media RelationsJaeme Laczkowski, 1-800-331-0085
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