Auntie Anne’s Gives Hope in the Fight to End Childhood Cancer
04 August 2015 - 8:49AM
Business Wire
Iconic Soft Pretzel Brand Launches Fourth
Annual Fundraising Campaign Benefiting Alex’s Lemonade Stand
Foundation
Auntie Anne’s is continuing the fight to end childhood
cancer by teaming up with Alex’s Lemonade Stand
Foundation with a goal of raising over half-a-million dollars
this summer to help fund childhood cancer research.
Beginning today, Monday, August 3, through Sunday, September 27,
Auntie Anne’s will be asking guests who visit their local store to
“give hope” by purchasing a paper pretzel ribbon icon for $1 in the
fight to end childhood cancer. As a token of appreciation, Auntie
Anne’s will provide a $1 off coupon for the next purchase of any
pretzel product or drink. One hundred percent of the proceeds
collected through the in-store campaign will be donated to Alex’s
Lemonade Stand Foundation.
“We are honored to continue our partnership with Alex’s Lemonade
Stand Foundation and support their mission of raising awareness to
help fund childhood cancer research. Auntie Anne’s was founded on
the principle of giving back, and we are proud to continue the
fight to end childhood cancer,” said Bill Dunn, Group President at
FOCUS Brands Inc. and President of Auntie Anne’s, Inc. “This
foundation was started by a vision founder Alexandra ‘Alex’ Scott
had before she lost her hard-fought battle to cancer at the early
age of eight. We want to help make her vision a reality and are
privileged to play a part in her brave and courageous story.”
This is Auntie Anne’s fourth annual nationwide fundraising
campaign for Alex’s Lemonade Stand Foundation. In addition to the
eight-week campaign, participating stores will be selling
“hope” bracelets and a pretzel ribbon icon for a $5 donation on
August 20, National Lemonade Day. These accessories are a symbol of
the hope that is being given to those who are in the battle of
childhood cancer and their strength in the constant fight.
Since their partnership began in September 2011, Auntie Anne’s
has helped Alex’s Lemonade Stand Foundation raise nearly $2 million
dollars, through in-store fundraising campaigns, coin canisters,
local pretzel rolling contests, and Auntie Anne’s C.A.R.E.S.
Charity Golf Tournament. To date, the soft pretzel company has
helped fund the equivalent of 37,000 hours of cancer research.
About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s
mixes, twists and bakes pretzels from scratch all day long in full
view of guests. Auntie Anne’s can be found in malls, outlet
centers, and Walmarts, as well as in non-traditional spaces
including universities, airports, travel plazas, amusement parks,
and military bases. In addition, it has extended the brand onto
retailers’ shelves and also serves as a distributor for fundraising
products. Available at select retailers nationwide, pretzel fans
can enjoy Auntie Anne’s prepare-at-home products, from frozen
Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to
frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile
Pretzel Baking Kit. For more information, visit Auntie
Anne’s website, Facebook
page, Twitter or YouTube account.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator
of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in
the United States, the District of Columbia, Puerto Rico and 60
foreign countries under the brand names Carvel®, Cinnabon®,
Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and
McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain
military bases and in certain international markets. Please
visit www.focusbrands.com to learn more.
About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front
yard lemonade stand of cancer patient Alexandra “Alex” Scott
(1996-2004). In 2000, 4-year-old Alex announced that she wanted to
hold a lemonade stand to raise money to help find a cure for all
children with cancer. Since Alex held that first stand, the
Foundation bearing her name has evolved into a national fundraising
movement, complete with thousands of supporters across the country
carrying on her legacy of hope. To date, Alex’s Lemonade Stand
Foundation, a registered 501(c)3 charity, has raised more than $100
million toward fulfilling Alex’s dream of finding a cure, funding
over 500 pediatric cancer research projects nationally. For more
information on Alex’s Lemonade Stand Foundation,
visit AlexsLemonade.org.
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Auntie Anne’sKaitlin NonnenmocherPR/Social Media
Specialist717-435-1612knonnenmocher@auntieannesinc.com