Research and Markets (http://www.researchandmarkets.com/research/qckf76/europe_online) has announced the addition of the "Europe Online Payment Methods: Second Half 2015" report to their offering.

Online payment methods continue to evolve as B2C E-Commerce markets grow across Europe. One of the findings of the report is that alternative payment methods rank high in online shoppers' preferences in these regions. Though in countries such as the UK and France, around half of online shoppers chose to use credit card to pay for purchases online in 2015, both among advanced and emerging European markets there are countries where credit cards rank below alternative payment methods.

This trend is especially evident in Eastern Europe, as the report shows. In Russia, cash on delivery still holds strong positions, but non-cash payment methods have gained in share of online shoppers, while cash on delivery was losing percentage points over the past years. Also in the Czech Republic and Romania cash on delivery was the payment method most used by online shoppers last year. However, in Poland, bank transfer ranked higher, while in Turkey and Greece credit card accounted for the majority of online transactions.

Among the advanced markets of Western Europe, there are also exceptions to the dominance of credit cards in online payments, according to the report's findings. In Germany, for example, invoice was preferred by more than three quarters of online shoppers, closely followed by PayPal, and in the Netherlands, local banking method iDEAL remains in the lead, accounting for more than half of online purchases made in the first half of 2015.

Online retailers, payment providers and banks strive to satisfy online shoppers' preferences and offer the most convenient and secure methods. For example, Amazon launched the Amazon Pay Monthly scheme in the UK, while in Germany multiple banks and other financial institutions cooperated for the launch of the new Paydirect method. More launches are expected to come as competition intensifies in the growing online payment landscape in Europe.

Key Questions Answered

- What are the payment methods most used by online shoppers across Europe?

- How do online payment method preferences differ between the countries of Eastern and Western Europe?

- Which online and mobile payment trends are evident in this region and worldwide?

- How are mobile payments developing in various European markets?

Companies Mentioned

- ASAD

- Alipay

- Amazon

- American Express

- Apple

- BlackBerry

- Caixa Bank

- China UnionPay

- Deutsche Telekom

- eBay

- Google

- Hitachi Capital Consumer Finance

- JPMorgan Chase

- MFS Africa

- MasterCard

- National Australia Bank

- Otto Group

- PayPal

- Qiwi

- Samsung

- Visa

- WeChat

- Yandex.Money

For more information visit http://www.researchandmarkets.com/research/qckf76/europe_online

Research and MarketsLaura Wood, Senior Managerpress@researchandmarkets.comFor E.S.T Office Hours Call 1-917-300-0470For U.S./CAN Toll Free Call 1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (outside U.S.): +353-1-481-1716Sector: E-Business, Online Banking