Visit Newport Beach Launches Largest-Ever Multi-Faceted International Marketing Campaign in the UK
11 February 2016 - 2:03AM
Business Wire
Visit Newport Beach has launched its largest-ever international
marketing effort in the U.K. targeting consumers and travel agents.
In 2015, 50,000 people spent their holiday in Newport Beach,
placing the U.K. as one of the top overseas markets with visitors
to visit Newport Beach.
The "Visit Newport Beach U.K. Holiday" is a seasonal integrated
marketing and public relations campaign launched in January
2016.
“Visiting the U.K. allows us the opportunity to speak directly
to the consumer, as well as travel agents who plan visits to the
U.S. and Newport Beach each year,” says Gary Sherwin, president
& CEO of Newport Beach & Company. “Every year we welcome
more visitors from the U.K. and hope they tell their friends and
family, and plan another visit to our charming coastal
destination.”
Visit Newport Beach and Newport Beach Film Festival are visiting
London at the height of awards season and leading up to the BAFTA
(British Academy of Film and Television Arts) awards to celebrate
and recognize the impact that British filmmaking has in
entertaining viewers around the world.
The multi-faceted campaign seeks to accomplish four things:
- Incentivize tour operators to book
Newport Beach, California for their client’s holidays;
- Generate awareness and promote leisure
travel to Newport Beach, California, amongst the consumer audience
in the U.K.;
- Celebrate one of the leading lifestyle
film festivals in the United States – Newport Beach Film Festival –
and its notoriety to the Global Cinema industry;
- Encourage U.K. filmmakers to submit
their films and participate in the U.K. Spotlight that will take
place on the 2nd night of the Newport Beach Film Festival April
21-28.
In order to reach these audiences and create awareness of
Newport Beach in the U.K., Visit Newport Beach and Newport Beach
Film Festival partnered with international entertainment retailer,
hmv, luxurious Curzon Cinemas and Screen International.
Additionally, Visit Newport Beach is running commercials in cinemas
across London and in the busy intersection of Piccadilly
Circus.
To complete the “Visit Newport Beach U.K. Holiday” campaign, a
red-carpet event is being held February 11 at the Bulgari Hotel in
London. Jared Harris, actor, and ambassador for the Newport Beach
Film Festival will join Gregg Schwenk, president and CEO of the
Newport Beach Film Festival and Gary Sherwin in recognizing the
film Brooklyn for outstanding achievement in Global
Cinema, along with Saoirse Ronan for Best Actress.
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version on businesswire.com: http://www.businesswire.com/news/home/20160210005559/en/
Newport Beach & CompanyJenny Wedge,
949-706-5309jenny@newportbeachandco.comorReilly Wilson,
949-467-2754reilly@newportbeachandco.com