Buffalo Wild Wings®-owned R Taco™ Sets Growth Plan
11 February 2016 - 2:03AM
Business Wire
Fast-casual chain specializing in street-style
tacos seeks franchise partners as it expands in Texas, Oklahoma,
Missouri and Iowa
Buffalo Wild Wings today announced plans to grow the R Taco
fast-casual restaurant chain, which the company invested in as part
of its strategy to partner with emerging restaurant concepts that
have the potential for significant growth. Currently R Taco has 11
company-owned and franchised locations serving street-style tacos
in Dallas, Denver and Minneapolis/St. Paul, with plans to open in
Omaha, Neb. next month.
Buffalo Wild Wings is seeking interested and qualified
franchisees and business partners with multi-restaurant experience
to expand R Taco to markets including Austin, Houston and San
Antonio, Texas; Oklahoma City and Tulsa, Okla., St. Louis, Mo.; and
Des Moines, Iowa. R Taco plans to expand its corporate-owned
restaurant locations as well.
“As we’ve spent time learning the R Taco business, we see an
opportunity to grow the company with partners who share our
enthusiasm for the brand and want to bring this fresh and fun
restaurant to more people in new markets,” said Tom Berzinski, Vice
President, Managing Director, R Taco.
Launched in Dallas in 2010 as Rusty Taco and named for
co-founder Rusty Fenton, the company shortened its name last year
to R Taco to provide broader appeal as the concept expands beyond
its Dallas roots. “As founder Rusty Fenton always said, ‘Tacos are
the most important meal of the day,’ and we believe providing
guests with the freshest ingredients and authentic tasting
street-style tacos at an affordable price in a friendly and fun
atmosphere is a concept that works well regardless of geography,”
said Steve Dunn, CEO, R Taco.
A typical R Taco location is 1,800 to 2,500 square feet, located
in an existing free-standing endcap or urban storefronts, with an
exclusive patio and adequate parking. Restaurants have a welcoming
atmosphere with quirky décor, bold colors, an open ceiling and open
kitchen, with natural and industrial lighting. Service is provided
for breakfast, lunch and dinner.
Buffalo Wild Wings also has a minority investment in Los
Angeles-based PizzaRev, a growing fast-casual pizza chain
delivering an interactive dining experience where guests craft
their own pizzas, choosing from a wide variety of premium-quality
ingredients, in any amount, for one price. The investments in
PizzaRev and R Taco are part of a strategy to partner with emerging
restaurant concepts that have the potential for significant growth,
appeal to Guests throughout the country and have a highly engaged
management team with a passion to grow the business.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo
Wild Wings® restaurants featuring a variety of boldly-flavored,
made-to-order menu items including its namesake Buffalo, New
York-style chicken wings. The Buffalo Wild Wings menu specializes
in 21 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events.
Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and
"Best Sports Bar" awards from across the country. There are
currently more than 1,160 Buffalo Wild Wings locations around the
world.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook,
follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
About R Taco
R Taco is a distinctive fast-casual taco concept featuring
street-style tacos, all made fresh from scratch, by hand, and on
premise. Warm chips, house-made salsas, craft beers and no-frills
margaritas round out the experience. There are currently 11 total
locations: five company-owned and six franchised in three markets –
Dallas, Denver and Minneapolis/St. Paul. The chain was founded by
Steve Dunn and Rusty Fenton, who together wanted to one day own
their own street taco stand. The original restaurant opened in 2010
and is located on Greenville Avenue in Dallas, Texas, a spot Rusty
and his family had dreamed about for years. Visit www.RTacos.com
for more information.
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Buffalo Wild Wings, Inc.Veronica Shore,
952-516-8080vshore@buffalowildwings.com
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