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With so many investment opportunities available to entrepreneurs around the world, it’s hard to keep track of all the options available. Especially when brand new products begin to gain prominence in the market, as it has been the case with CBD products over the past couple of years. If you are starting to look into CBD as an investment opportunity, here are some of the reasons why this market is worth investing in.
1 – Growing public interest
CBD use first became a health trend back in 2018. The substance was around before that, but in 2018 CBD was made legal in the US. What followed was a surge of celebrity endorsements and new CBD businesses that caused a surge in the substance’s popularity. And while many health trends last less than a year, the growing public interest in CBD doesn’t seem to be slowing down.
2 – Legalization
The public interest in CBD has also led to a widespread push for the substance’s legalization around the world. Hemp byproducts were already legal in Europe before 2018, but the surge in CBD use has led many EU countries to reaffirm that CBD is indeed legal. The World Anti-Doping Agency has also removed CBD from its list of banned substances, making it easier than ever for athletes of different categories to enjoy the benefits of the substance.
Legalizing CBD is, of course, good for business, as each country that legalizes CBD becomes territory into which different CBD companies can expand. Canadian and American CBD manufacturers are already providing CBD to various areas of the world through different white-label agreements.
3 – Proven benefits
One of the things holding back the CBD market is the misconception that the substance has no proven benefits. Indeed, some CBD health claims have been exaggerated, but the substance’s effectiveness as an analgesic and a mood suppressant are both proven and easy to replicate in different lab settings. Thanks to that, it’s only a matter of the time until public perception shifts in favor of CBD, with more and more people accepting the substance’s benefits as a matter of fact.
4 – Celebrity endorsements
Speaking of public perception, the large number of celebrities and professional athletes that are both using and endorsing CBD use certainly does a lot to help the market. These endorsements come from a wide spectrum of people, ranging from movie stars to professional athletes, and even famous podcasters and comedians. And while some of these celebrities have conflicts of interest — they own CBD stock or sell CBD products —, a majority of them do not.
5 – Evolving landscape
One of the main benefits of getting in the CBD market early is the chance to benefit from new developments. CBD is a versatile substance with many different properties and applications, and new ideas on how to use the substance are surfacing every day. Not too far ago, news broke that celebrity stylists were using CBD on the heels of movie stars to make their fashionable footwear less uncomfortable.
What’s next? All it takes is one great idea or one scientific breakthrough, and the CBD market can experience exponential growth overnight. And if you are invested in that market, you’ll be able to benefit from that growth. You can find out more about CBD by reading this Cibdol guide.
