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A great website is now one of the most crucial components for any new business. This is the first place customers will look when they want more information about your business, when they’re looking for a way to contact you, or when they want to order a product. Therefore, it’s essential that you put out the best possible website and ensure your customers get everything they need from it, whether you’re setting up an eCommerce site or a new dating website. To do this, you need to start your website off right. Here are 5 crucial tips to help you do just that.
Choose a Good Domain Name
The first thing you’ll want to think about is the domain name for your website. This is the name people will use to go directly to your website and what they’ll remember when they leave. According to Saw.com, a domain brokerage, “When a customer visits your website, they will have impressions on your overall branding. This includes the color palette, the user interface, the copy, the messaging, etc. However, once they leave the site, what they’ll remember is the name because that is how they will be able to return to your site.”
There are a few keys to a good domain name. They are:
- Easy to remember
- Easy to spell
- Related to your business or niche
Start coming up with some ideas, then check a domain registrar to see what’s available. You may have to try out several different ideas before you find the perfect domain name for your business.
Have the Right Hosting Partner
Next, you need to have a good hosting partner for your website. The hosting provider is the service that will store your website’s files online and make them accessible to others. A good hosting partner will ensure that your website remains functioning despite high traffic, has an easy-to-use interface, and a quality customer service team for when you have issues. Here are some of the best hosting providers currently available. Explore each one, including their prices, to see which one best suits your needs.
Use a Professional Design
When someone visits your website, they are making their first impression about your business. Therefore, it’s important that you do your best to provide an amazing experience right from the start. If a customer visits your website and it’s hard to use and unpleasant to look at, they’re unlikely to come back again.
This is why you need to use a professional design for your website. To get a professional look for your website, you can either hire someone to design your website for you or use an existing template. There are website builders that can help you build a professional-looking website without any prior web design experience. However, if you plan to have a lot of features on your website, or if you want something very unique, you may want to explore hiring a web design company or freelancer.
Pay Attention to the Copy
Perhaps just as important as the design is the words on the page. You’ll spoil the customer’s experience if you have a great-looking page but the copy on it has spelling and grammatical errors or if it doesn’t capture the reader’s attention. Most people who start a website think they can create this copy themselves, but this isn’t always the case. Unless you have some experience in copywriting, you should hire someone to do this for you. Again, find a copywriting service or a freelancer and discuss with them what you want your site to say and the tone you want them to use.
Implement Tracking Abilities
Finally, it’s important to implement tracking abilities right from the start. Tracking abilities means gathering data about how customers are using your website. For example, you can learn which pages are the most popular, which pages people leave the fastest, or which pages are receiving the most traffic from social media sites. With this information, you can make better decisions about your business and website, such as which products to promote or which pages need work. The sooner you set up tracking abilities, the more information you’ll gather.
Starting Your Website Off Right
If you can implement the tips above, you should start your website off on the right foot. You’ll then be able to impress more customers from the start, which in turn will help to increase your sales and bring these customers back repeatedly. You only get one chance at a first impression and all too often this first impression comes with a visit to your website. So, set up your new business website in the right way and reap the benefits for a long time to come.
